With this decade’s global middle-class expansion there’s an extra billion customers out there for you. They’ll be rising up all over the world, and the spending power they will wield in Asia alone will be worth an extra $10 Trillion annually. They will also be an increasingly social demographic, so businesses of any size will have a chance to engage with them. Here’s how to start.
Smaller businesses think big. SMEs are social savvy and capable of giving colossal companies a run for their money. It’s even more important the SMEs get social, since 72% of people say they’re more likely to buy things from a company they follow on Twitter. If you need inspiration to spice up your social media, here are six sensational small businesses amplifying their brand.
Quantity on Twitter does not mean quality. Are the thousands of followers you have real people or rotten eggs? Are you proud of the community you’ve built and engage with? Nothing is more valuable for a brand than developing a strong relationship with your fans. How do you build this Twitter utopia? Well, reading these tips is an excellent place to start.
It’s painfully close to the weekend and the clock has slowed to a crawl. We know you don’t have time to find the best stuff going on in social media this week, so we’ve rounded up some of the things that caught our attention – just for you. Reading this is more productive than throwing scrunched up paper at your co-worker’s head, we promise.
Is it best for your biggest bird to stay grounded, or should they join the flock? Different companies have different needs, but whatever the answer, it’s not a decision you can ignore. We take a step back and look at some of the key arguments for and against CEOs joining Twitter.
The World Cup may be gone, but we still have World Cup GIFs and Vines to endlessly remind us of the action. Goals, reactions, funnies, saves, and nibbles are contained in these little clips. Here is the story of the 2014 World Cup!
You’re a busy person. You don’t always have time to scout the internet looking for the best social media related stuff. We understand. Take a quick break and check out the best of the best in social media this week.
Has your CEO tweeted something deeply inappropriate and offended every living thing on the internet? Maybe your unintentionally rude typo is on the verge of going viral. Whatever caused your social media crisis, you need to fix it and we’re here to help out.
The world’s most famous tennis tournament is over for another year, boo. Here are the brands that served up the best Wimbledon tweeting action, yay! A mix of magazines, drinks, sportswear, and erm… zoos all got involved with some interesting, fun, and cute branded tweets. Check them out and see what you can learn.