According to Gartner’s 2015 CMO Spend Survey, marketing budgets for UK companies are expected to increase by an average of 6%. The question must then be asked, if your annual marketing budget has increased what should you be spending it on to help attract and retain customers? We list some of the best digital marketing options to look into for your business.
This week on social media, we’re experiencing the peak of Summer season with Marmite giving everyone a bit of Summer love. We also have some interesting promoted trends that were doing the rounds on Twitter this week, plus a load of interesting Vines to inspire you this Friday afternoon! Read on to see the top Twitter trends for the last week of July.
PUMA’s #IGNITEYourCity campaign has been running all over the world in 2015, visiting major cities and invigorating running communities in those regions using social media. We asked DigitasLBi how they planned the global campaign for PUMA with a grass-roots feel across a mix of markets, and even got insights on what’s to come. Read on to discover more.
Twitter management can be a laborious task when you have a big following that continues to grow at a fast rate, and especially when you’re running integrated campaigns. It’s times like these that you wish you could employ some automated workflows and rules to help support your Twitter account management. Read on to see how you can simplify this process, keep your Twitter marketing effective and save time with SocialBro’s Rule Builder.
According to an article on Medium, journalists make up the biggest proportion of verified accounts on Twitter. For brands waiting to get noticed by these media moguls, this should act as a motivator to maximise Twitter to the fullest capacity. From finding the right journalists, adding them to lists, using them as your ‘influencers’, or simply just building the right relationship with them, read on to see how you can amplify your Twitter PR efforts, and in turn your Twitter strategy.
National Trust Wants You To #LoveTheCoast, Persil Is Having A #MessyAdventure And Happy National Hot Dog Day!
National Trust’s #LoveTheCoast, Persil UK’s #MessyAdventure and Oreo’s #FlavorLove… Just a few campaign hashtags we’re loving this week. Plus we have a quick round up of brands celebrating their love for hot dogs for National Hot Dog Day. Read on to catch up on this week’s Twitter trends.
Are you among the 57 per cent of companies that are spending 1.5 times more on Twitter compared to two years ago? Either way, it’s imperative you know which Twitter metrics tools matter when launching ad campaigns. Marketers need a way to measure the effectiveness of Twitter Ads campaigns, including earned media gained from your ad campaigns. Read on to see how SocialBro’s Twitter Ads dashboard can align ROI figures to internal KPI value set within your own business.
Research by Marketsandmarkets has shown that CMOs are set to increase spending on social media analytics by 440% from 2014 to 2019, gathering an unprecedented amount of data. Meanwhile, a Gartner survey has shown that the most successful digital marketers spend six times more on tools and people to help understand their data than those who don’t. This growing level of spending is indicative of the importance that senior marketers are placing on social media data and Twitter data. Read more here.
How do you keep track of and measure your Twitter marketing efforts? Twitter reporting is an essential part of campaign management. Not only do reports enable you to tweak current campaigns, but they also provide insights to inform your future social strategy. SocialBro has a variety of reports to take you through various stages of your Twitter campaign. From analysing your Twitter activity to tracking your follower retention rate. Here’s an example of the different types of reports you can generate and export using SocialBro.
Many of today’s marketers are striving to understand how social will integrate with their multichannel marketing strategies. They are also under great pressure to integrate brand interactions with customers and prospects across multiple channels. Read on to see how a marketer like you can improve your overall communication with customers.