Emotions have been flying high on social this week, with McDonald’s spreading joy far and wide in their latest campaign, beloved boy band One Direction going in different directions sending social media into a tailspin, and Museum Week getting creative juices flowing around the world. Here’s the best of the best from brands this week.
After last week’s unveiling of George Osborne’s 2015 budget, Twitter was abuzz with the public’s thoughts and opinions. The contents of that red briefcase stand to affect everyone in the country, so we used SocialBro to monitor over 132,000 Tweets using #Budget2015 to uncover some insights about Twitter users’ reactions to the proposed budget of this parliament. With the election so close on the horizon, where do party leaders need to focus their campaign efforts, and how can Twitter communication strategies help them do it?
River Island have built up a social media audience larger than the population of Uruguay. It takes more than just nice pictures of fancy clothes to build up that sort of following. We spoke to them about how they use Twitter to leverage conversation about their clothing, driving commerce from social media, and where they see the future of social media in the retail sector. Strike a pose and take a stroll along the catwalk with River Island…
It’s been a busy week in the world of social media, with the solar eclipse and St.Paddy’s providing brands with plenty of real-time Tweeting opportunities, Buzzfeed sharing their Twitter strategy secrets at SXSW conference, and Twitter turns 9 years old! There’s plenty to get through, so let’s dive in.
A recent study showed that over 35% of CMOs find delivering personalised content and effective audience segmentation are their biggest challenges. Marketers need a way of reaching their customers on a level that syncs as closely to their needs and preferences as possible. Twitter’s open nature means it should be a primary driver of those aims, here’s how.
IKEA Celebrate @EveryDayHero365, Penguin UK Make #YourMum Trendy & Eggs With A Side Of (Kevin) Bacon
IKEA stole the spotlight by celebrating the ‘Everyday Heroes’ around your home, Penguin Books UK made a brand blunder with #YourMum, and Kevin Bacon stepped up to the plate to sing the praises of eggs. Because who knows more about eggs than bacon? We’ve got plenty more brand campaigns to dig into this week, so let’s get started.
Innocent Drinks have an amusing and honest Twitter presence, but it’s more than just fruit puns and jokes. We asked them how they managed to drive an enviably high engagement rate on their Twitter Ads, how they manage to have up to 500 social conversations every week and how one Tweet led to a fruitful marketing campaign seen by millions.
Google and Twitter’s new partnership will see Tweets appear in searches as soon as they’re posted. For marketers, this development sees even more of Google’s 40,000+ searches every second leading to Tweets, impacting both your Twitter and SEO strategies. Here are 10 questions that you may wish to think about so that your business is ready.
We regularly see this particular metric being the lead statistic in case studies and award entries, a shining beacon illuminating dark recesses of your target audience that your Twitter strategy has uncovered. While it’s certainly not useless, its perceived place as being among the gold standard of Twitter metrics needs to come to an end. Here’s why…
This week we’ve unearthed a Tweet worth $2.5 billion, checked out Coca-Cola’s revamped product strategy, and unlocked an exclusive opportunity on Twitter that had #AvengersAssemble fans Tweeting frantically. Let’s dive into this week’s highlights.