Things were getting strange and magical online this week, with UK politician Ed Miliband attracting his very own #Milifandom set to rival the Directioners, brands celebrating the unofficial birthday of Queen Elizabeth II, and Google joining the hunt for the Loch Ness monster. Stop right now, thank you very much, and dive in to this week’s round-up.
Whether your campaign was a success or a failure, it’s important to know so you can improve in future. With the tools available to you in 2015 there is no reason to not have a solid idea how your social campaign has performed. Here are some questions that you need to think about from the onset and provide unambiguous answers to before you begin your campaign.
Sometimes the most effective way you can make a difference to your marketing relies on you making small, positive tweaks. Ones you can implement on a daily basis. To help you come up with something you can try out, we’ve asked some of the leading social media marketers of big brands for their secrets. They have divulged some of their daily practices that keep them at the top of their game, take notes.
Neutrogena Honours Earth Month With #WipeForWater, Uber Unleashes #RideOfThrones & #TheForceAwakens On Twitter
It’s that time of the week again. This time, we’ve got Neutrogena exchanging traditional TV advertising for a fully digital campaign in honour of Earth Month, HBO delighting Game Of Thrones fans in New York with the #RideOfThrones experience, and The National Lottery using gamification as part of their #HookADuck campaign. Ready, set, go!
95% of UK consumers own at least one loyalty card and 88.2% of them regularly using them when shopping. A fairytale marriage of your loyalty scheme, smart use of deep social analytics, and mature social marketing can help you target the right people at the right time. Leaving you with a higher quantity and quality of loyal customers.
Social data is more than just follower counts and vague statements about engagement, it can transform your business. But what is it that makes social data such a vital commodity for all marketers? We’ve identified 7 key reasons why the future of your business lies in tracking as much social data as possible, and using it right across your marketing department. Plug in!
This week on social media, brands were all about innovation. Fresh thinking that gets their target audience engaging in whole new ways. We’ve highlighted Dove, Samsung, and HBO for their creative campaigns that got people interacting offline and sharing online. Let’s take a look at the best of brands shaking up their marketing strategies.
In five short years, the Twitter Ads platform has evolved into the smart choice for injecting your campaigns with pinpoint precision. With Twitter Advertising increasing by over 95% year on year, senior marketers are rapidly making Twitter Ads a staunch pillar of their marketing strategies. We decided to look back at key points in its history, but this isn’t a mere jaunt down memory lane, we also want to shine a light on practical points that will deliver maximum results from your Twitter advertising campaigns.
FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience. But are they missing a trick by not taking into consideration a whole set of audience bigger than that of a prime time news channel? Here’s how brands can engage with a new group of potential advocates.
Last week, Advertising Week Europe 2015 saw global brands and execs voicing their marketing thoughts through Twitter. Using SocialBro, we monitored #AWEurope to see which speakers gained the most traction with their ideas, and just how many professionals from around the world tuned into the event on Twitter. Here’s our four key must read social media marketing takeaways every marketer should know for 2015.