With 74% of people using social media to inform their next purchase, you need the influencers working with you, falling in love with your product, and shouting your virtues from the rooftops. Following on from our recent look at WHY influencers are key cog in your marketing machine, today we look at how your social pages can be used to help win them over.
We know what you did last Summer… you made incredible content that is now waiting to thrill people one more time. It’s time to shock your old content back to life and get it performing for you once again. Use these time-saving content repurposing ideas to help keep your output consistent without having to spend ages on totally new pieces.
Trolls, trolls, pesky trolls. They love to provoke and can be hard to ignore – but brands, we highly recommend you stick to the tried-and-tested ‘talk to the hand’ approach. Never ever feed the troll. Celebs on the other hand, are free to speak their mind and confront trolls at will, so long as it’s done tastefully with a dash of wit. Here’s a selection of our favorite A-listers taking Tweets from trolls with a pinch of salt and serving up a big ol’ plate of sassy. ZING!
Historical data on Twitter allows you to examine hashtags, keywords, or even Twitter handles and gather any past data associated with your specified search terms. Gauge performance of your current and past marketing campaigns, examine public sentiment toward your brand, and gain deeper insight into your brand reputation. Here are 6 ways to use historical data to complement spectacular, on-point, campaigns.
“Influencers are a nice idea, but they’re pointless. They’re no better than anyone else endorsing you on the Internet…” Really? Imagine someone saying this to you. We’ve seen it and it’s stuck with us. Put those thoughts to bed, here’s why they can make a difference.
Red Bull have created a branded content strategy that has made front-page headlines around the world. Its marketing team has driven a business that sells over 5 billion cans of drink a year, with very few mentions of the drink in much of its marketing. We spoke to Red Bull Media House to find out just how they do it.
As marketers, we’ve all laid awake in a cold sweat at night trying to figure out precisely how to optimize our social campaigns. Get it right and you’re the most popular person in the company as you bring in legions of leads and a cartful of customers. Get it wrong and months of hard work have been worth absolutely nothing, and you’ll now have to justify it all to your boss. We can’t write your full social campaign script for you, but get all these optimization tips in place and you’ll give yourself the best chance of success.
Friday is finally here and the weekend is around the corner, but don’t clock off just yet. Check out our weekly round-up and find out what’s been going on online, from Ralph Lauren’s #PinkPonyPromise, Bob the Builder’s blunder and Chupa Chups getting ghoulish. Be inspired by the best brands on social!
Want to turn your flickering flame of a blog into a leading light of your industry? There are fundamental things that you can alter to dramatically improve the long-term performance of your content. We’ve got Forbes social media power influencer John Paul Aguiar to give you the content marketing tips that will get your blog loyally read far and wide.