Steal Their Style: 7 Retail Brands Bringing Life To Their Digital Marketing

fashion Digital innovators are changing the face of marketing. More brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff – both offline and online. It’s time to start thinking innovation and integration to make those campaigns count and messages last forever. Take inspiration from these seven fashion brands blazing the trail for unique and innovative digital marketing campaigns and breathe life into your own campaigns.

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Fashionista Faceoff: Will Topshop’s Real-Time Tweets Oust Burberry’s #AW15 Collection?

Topshop Leading the stakes in digital innovation for London Fashion Week, Burberry and Topshop stole the show both online and offline last year with their #SS15 collections. After collectively racking up 14,000 Tweets last September, we’re expecting big things from the hot favorites as they compete to claim the catwalk crown at #AW15 London Fashion Week. All’s fair in fashion and social media.

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Old Spice #NatureFacts, Big Bird’s Tweet & Heineken Kicks Off With #ChampionTheMatch

Old Spice This week we’re heading back to nature with Old Spice, booting Big Bird out of the nest as he begins his venture into the world of Twitter, and hooking up with Heineken to see how they plan to #ChampionTheMatch. That’s not all, we’ve got a whole selection of social media treats for you to tuck into. Get ‘em while they’re trending.

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[Interview] Learn The Twitter Tactics & Social Strategies That Gave Pizza Express A 4,400% ROI

Pizza Express Interview Social Media Twitter ROI TipsPizza Express are the big cheese in casual dining, and their recipe for social success has cooked up some remarkable results that we simply had to ask them about. They tell us how they doubled their Twitter following in 6 months, the measurable ROI tactics they’re using, and what they’d like to see on Twitter in the future. Grab a pizza the action right away!

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PSSST! Want A Dream Social Media Job? These Major Brands Tell Us What You Need…

Job Interview Employment Recruitment Social Media Tips Ernst YoungAre you banging your head against the wall trying to get that dream social media job you’ve always wanted? We couldn’t leave you hanging, so we spoke to professionals at major brands to discover what they look for. They told us the traits, experiences, and strategic thinking that they look for in people who are applying for social media positions within their team.

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Kisses, Love Notes & Poetry: 8 Brands Seducing Customers On Social Media For Valentine’s Day

valentines Love was in the air last weekend for couples all over the world, as Valentine’s Day approached. With an estimated 91% of Americans planning to splash the cash on their significant others this year, Valentine’s Day was the perfect opportunity for florists, candy-makers, and jewelers to run a successful social media campaign. Which brands ran the most loved 2015 campaigns? Here’s a collection of our favorites.

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