“Influencers are a nice idea, but they’re pointless. They’re no better than anyone else endorsing you on the Internet…” Really? Imagine someone saying this to you. We’ve seen it and it’s stuck with us. Put those thoughts to bed, here’s why they can make a difference.
Red Bull have created a branded content strategy that has made front-page headlines around the world. Its marketing team has driven a business that sells over 5 billion cans of drink a year, with very few mentions of the drink in much of its marketing. We spoke to Red Bull Media House to find out just how they do it.
As marketers, we’ve all laid awake in a cold sweat at night trying to figure out precisely how to optimize our social campaigns. Get it right and you’re the most popular person in the company as you bring in legions of leads and a cartful of customers. Get it wrong and months of hard work have been worth absolutely nothing, and you’ll now have to justify it all to your boss. We can’t write your full social campaign script for you, but get all these optimization tips in place and you’ll give yourself the best chance of success.
Friday is finally here and the weekend is around the corner, but don’t clock off just yet. Check out our weekly round-up and find out what’s been going on online, from Ralph Lauren’s #PinkPonyPromise, Bob the Builder’s blunder and Chupa Chups getting ghoulish. Be inspired by the best brands on social!
Want to turn your flickering flame of a blog into a leading light of your industry? There are fundamental things that you can alter to dramatically improve the long-term performance of your content. We’ve got Forbes social media power influencer John Paul Aguiar to give you the content marketing tips that will get your blog loyally read far and wide.
User generated content (UGC) campaigns are one of the hottest trends in social media marketing right now. And for a very good reason. In addition, UGC can complement existing campaigns, form the foundations of new ones, and drive high engagement from your community. Here are seven ingenious ideas to help you use UGC as the building block for your marketing and social media campaigns, with brand examples to get you started.
God only knows what you’d be without our weekly summary of the best stories and updates that appeared online! We’ve got star-studded treats this week with famous musical faces grace a promotional video for the BBC, Harry Potter author J.K. Rowling sending Twitter into a flurry, and MSN harnessing the power of Twitter as a news source. Dig in.
A five-star Twitter bio makes it easier for people to find your profile on Twitter. A Twitter bio with no focus, no purpose, and no worthwhile information is not worth anybody’s time. It’s time to fix up and look sharp, with a strong, standout profile that ensures any Twitter users that come across your profile know what you’re all about. We’ve got the Twitter bio tips you need to make sure you’re making the most of your 160 characters.
We know, it’s early October. Your mind may not wish to wander to idyllic Winter scenes or snow and fairy lights yet, but December will roll around soon enough. If you don’t have your social plans in order by then you risk only getting a lump of coal in your stocking from Santa. To help you get your social sleigh in order, here’s some campaign ideas to suit any budget.
Deciding whether to take your social media in-house or to bring in an agency is a major decision for any marketing manager. Social media agencies bring a lot to the table, but hiring someone to look after your social in-house can be a great move if you find the right person. No two businesses are alike, so what’s right for one brand isn’t always right for another. To help you decide, we’ve sat down and drawn out a list of pros and cons for taking on an agency to look after your social.