Put down whatever you’re doing and pay attention. We spend a lot of time reading about the trends sweeping the marketing world, and the growing influence of social media on customers purchase decisions. If you’re looking for the latest in marketing insights, here’s a collection of inspiring stats that will influence your strategy.
It was frills and spills galore on social media last week, with the Queen of Pop taking a tumble during her first BRITs performance in two decades, and brands giving their two cents (or pence) on the colour-changing dress that dominated social media. Let’s take a look at the best of the real-time moments in this week’s round-up.
Getting the best employees for your company can take a lot of time, which you won’t always have. But with 73% of 18-34 year-olds finding their last job via social media, a bit of Twitter know-how can help you land some incredible recruits. Here’s 9 ways that Twitter can help you get the best people for your company, dive into Twitter’s talent pool right away!
Digital innovators are changing the face of marketing. More brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff – both offline and online. It’s time to start thinking innovation and integration to make those campaigns count and messages last forever. Take inspiration from these seven fashion brands blazing the trail for unique and innovative digital marketing campaigns and breathe life into your own campaigns.
Leading the stakes in digital innovation for London Fashion Week, Burberry and Topshop stole the show both online and offline last year with their #SS15 collections. After collectively racking up 14,000 Tweets last September, we’re expecting big things from the hot favorites as they compete to claim the catwalk crown at #AW15 London Fashion Week. All’s fair in fashion and social media.
This week we’re heading back to nature with Old Spice, booting Big Bird out of the nest as he begins his venture into the world of Twitter, and hooking up with Heineken to see how they plan to #ChampionTheMatch. That’s not all, we’ve got a whole selection of social media treats for you to tuck into. Get ‘em while they’re trending.
Pizza Express are the big cheese in casual dining, and their recipe for social success has cooked up some remarkable results that we simply had to ask them about. They tell us how they doubled their Twitter following in 6 months, the measurable ROI tactics they’re using, and what they’d like to see on Twitter in the future. Grab a pizza the action right away!
Are you banging your head against the wall trying to get that dream social media job you’ve always wanted? We couldn’t leave you hanging, so we spoke to professionals at major brands to discover what they look for. They told us the traits, experiences, and strategic thinking that they look for in people who are applying for social media positions within their team.
Love was in the air last weekend for couples all over the world, as Valentine’s Day approached. With an estimated 91% of Americans planning to splash the cash on their significant others this year, Valentine’s Day was the perfect opportunity for florists, candy-makers, and jewelers to run a successful social media campaign. Which brands ran the most loved 2015 campaigns? Here’s a collection of our favorites.
Target Give The Grammy’s #MoreMusic, Topman’s #OpenShoot Crowdsourcing & Bumping Into Your Ex @ Tesco
From #MoreMusic with social media, to crowdsourcing creative ideas for a music video – this week’s collection of social media magic showcases the versatility of social media channels for business. Read this immediately.