Stella Artois Team Up With Twitter To Push Auto Amplify, Evian Partners With Maria Sharapova & The Best Of #MarriageEquality Brand Tweets
It’s Wimbledon season and needless to say, Twitter saw brands getting in on all the action this week. Stella Artois is employing Twitter’s Auto Amplify feature for #herestoperfection campaign and Evian has partnered with Maria Sharapova for #WimbleWatch. We’ve also got the best #MarriageEquality Tweets and some brands tapping into the growing fervour around the US Women’s Soccer team, who have managed to reach the FIFA Women’s World Cup finals.
Are you using Twitter Ads? You’re not the only one. In fact, Twitter’s ad revenue has soared by 97% year on year. This increased spend means Marketers and Media Managers need more robust reporting processes, not only to measure the effectiveness of ad campaigns, but to also help paint a clearer picture of the return on investment. We list the essentials capabilities that your Twitter reporting tools should contain.
Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences? These powerful insights into your target audience can help boost the performance of your campaigns. Read on to see how Twitter analytics can help decode your target audience.
Last week’s Cannes Lions festival celebrated the marketing industry’s most successful work. With previous winners including ingenious masterpieces such as ‘The Man Your Man Could Smell Like’, advertisers flocked in hope of receiving similar acclaim. There was no shortage of innovative entries, here’s our pick of this year’s top winners.
Video is trending. Cisco reported that consumer internet video traffic will take up 80 per cent of all internet traffic in 2019, up from 64 per cent in 2014. Ever since the launch of Twitter’s new live-streaming app, marketing professionals had a key question on their lips: How can we make use of Periscope to increase brand awareness and build brand loyalty? We list some examples of brands that have incorporated Periscope as part of their overall campaigns.
This week on social media, we’re joining the #HuntForWimbledon on Twitter with Tim Henman and Robinsons, Crocs want to #FindYourFun with an interactive campaign that sends models down a waterslide, and Good Humor are taking us back in time to the 20s with an ice cream van on Twitter.
Over 13,000 marketers have gathered at this week’s ongoing Cannes Lions International Festival Of Creativity. We’ve kept our finger on the pulse to unearth six key predictions in the field of social media. Marketers need to react to the new opportunities they bring. If you’re unable to get to France here’s the social developments you need to know about.
Twitter’s got a new project and it’s going to be big. The offering currently called ‘Project Lightning’ is the company’s attempt to showcase the best of Twitter to both logged-in and logged-out users on a plethora of platforms. In particular, curating content around real-time events from around the world. Read on to see what this means for brands.
This week on social media, PUMA are arriving in Mexico City as they travel across the globe in a year long campaign to #IGNITEYourCity, Mountain Dew took Twitter’s new autoplay feature for a test drive, and Toyota Japan were out to steal hearts and promote their vehicle’s safety features with a touching Father’s Day ad that tells the same story twice. Not just that, but we’ve got the first Tweet from the sleeping beauty Philae comet lander and zoos jumping on the #JurassicZoo viral bandwagon.
Twitter’s recent announcement about increasing the Direct Message (DM) character limit from 140 to 10,000 is great news for brands all over the globe. In a post on its developers blog, Twitter’s Product Manager Sachin Agarwal said that this change will come into effect in July. Here’s why we think it is a golden opportunity for engaging social communication.