A smart integrated campaign will tie together all of your channels with panache. Your Twitter activity will complement your TV commercial, your Facebook activity will make sense to someone who first saw you at an event. In 2015 it’s high time to get your social media integrating seamlessly with your offline marketing, here are ten ideas to get you started.
With 57% of companies spending 1.5 times more on Twitter compared to two years ago, and 15% of marketers tripling their budgets to focus on social media, you need get serious about how you’re measuring performance and return. If you’re investing time and money, you need to be measuring the returns. Push aside the fluff and roll up your sleeves, as we get into the nitty gritty of the Twitter metrics you need to be focusing on.
It’s that special time of week again, where we scour social media for our favorite Tweets, posts, and videos to bring you only the best of the best. This week, we’ve got GoPro’s paw-some video showing us Walter’s World, a sneak peak into Dove’s #RealStrength Super Bowl 2015 ad, and Draco Malfoy from Harry Potter getting sorted into Gryffindor. Sit back and enjoy your weekly dose of social media news.
A message sung by a hundred people will always be louder than one person shouting it. This is why getting a socially active employee base can be a hugely effective marketing channel across all areas of your business. Find out how to get more people at your company socially advocating your business, improving both your company’s reputation and theirs.
Want to make a swift, positive difference to your social media? Here’s 24 quick tips to sharpen your social media pages in under 24 hours, includes Twitter, Facebook, Pinterest & more. Some of these tips can improve your profiles in seconds, we know because we timed how long it took to do each one! See if there’s any times you think you can beat.
A picture says a thousand words… or at least, it can be processed 60,000 times faster than words. If you want to get your audience’s attention, it’s time to get visual. We’ve put together an all-star list of tools, user-friendly and free, that will get you designing and crafting imaginative images in no time at all.
Another week has come to a close, and as always, we’ve put together a collection of our favorite social media moments across the social networks to kick start your weekend. We’ve got a touching ad campaign from US retailer Fisher-Price, brands joining in with the #FiveWordsToRuinADate Twitter trend, and a British pop singer head-to-head on Twitter.
You’ve got your microscope at the ready, your lab coat and protective goggles on and you’re staring into a sea of data that could help change your marketing strategies for the better. So what now? Allow us to take the guesswork out of Twitter data for you! Take your skills to the next level with our 6 pro tips for using the Twitter Analytics platform and SocialBro in harmony With some clever Twitter data analysis tips, you can
Have you ever been offered advice on your social media strategy, only to realize down the line that actually you should have sought a second opinion? We have, and so have some of our social media friends! We approached a great mix of people, working in various areas of social media and simply asked “What is the worst bit of social media advice you’ve ever heard?”.
The first week #BackToWork is over, and we’re on our way into the new year. We put together your weekly pick-me-up to ward off the impending January blues, by bringing you only the best social media moments of the past week. From 80s throwbacks, small talk guidelines, and showing you how ice cream bars are made, we’ve got everything you need to get through the next week.