Content marketing is not a new phenomenon anymore and most marketers will tell you that they practice content marketing in some way –but as content marketing awareness grows, so too does the challenge to stand out from the competition. In this guest blog post from Hubspot’s Lisa Toner, we discuss the state of content marketing and take a look at the Hubspot and Smart Insights survey.
This week in social media marketing, brands tried to get people into the summer spirit with themes from pop-up flowers to BBQs by the beach. Harrods’ spring campaign tied digital and offline marketing into a delightful bouquet of marketing activities, KFC used nostalgia for brand awareness, and Miller Lite beer hosted their own Twitter awards show.
With 11 million customers using their services to power their homes, the Twitter tasks faced by a company like British Gas are unique. The challenges faced are unique and require a nuanced understanding of social media, which is why social media manager Greg Allum calls his role “one of the most interesting jobs in all of social media”. We spoke to Greg to find out about their content strategy to inform a nation, Greg’s views on the social tactics for major brands to adopt in 2016, and why he doesn’t think ‘funny’ is the future of all brands on Twitter.
How you communicate with potential customers online is key, given the multitude of conversations happening at any given moment. If the wrong content reaches the wrong person, at the wrong time, via the wrong channel, you could lose customers to your competitors. But how do you ensure the relevancy, timeliness and context of your content on Twitter?
We’re not just interested in sharing thoughts and tips from our own experience, we want you to learn from the digital marketers working every day at some of the biggest brands and organisations on the planet. Understanding how they faced their challenges, curated their successes, used tools to gain vital insights, learned from the past and look to the future should serve as inspirational insights to help marketers of all levels. This post lists our favourite recent interviews with industry professionals.
Brands got creative on social media this week, with innovative campaigns focusing on consumer behaviour and what they want most. WWF tapped into a cultural trend by making emojis charitable, Tesco used Twitter to crowdsource ideas and votes for a delicious new product, and a little town in Spain used Twitter to fight crime.
With 672 million Tweets about the 2014 World Cup in Brazil, FIFA’s Twitter strategy certainly wasn’t an own goal. It was a veritable screamer. But there’s more to running the football governing body’s accounts than just posting up pictures of players and goals. We spoke to FIFA’s Social Media Manager, Alex Stone, about what it takes to kick-off an award-winning social media strategy for an event of the magnitude of a World Cup, how they plan to use Twitter in the future, and the peculiar story about their most successful social post.
Did you know that Twitter users with specific personality traits are 40 per cent more likely to redeem a coupon? Or that people on Twitter with certain characteristics are twice as likely to click through on your Twitter Ads? Those are the kinds of powerful insights that will help boost the performance of your Twitter campaigns, particularly, paid ones. Read on to find out how personality insights can boost your Twitter marketing efforts…
Advertising and social media are the marketer’s peanut butter and jelly. The recipe for a successful advertising campaign is one that considers Twitter a key ingredient in its amplification strategy, but how can brands use social media effectively to make their advertising campaigns go further? Here’s six brands, and six key takeaways, to consider when marketing using social media.
This week in digital marketing we’ve seen brands fix their focus on connecting their offline marketing efforts with online. We’ve got Snickers stickering NYC with a hilarious guerilla marketing campaign, a British brewery giving away free London Pride, and brands around the world getting in touch with their dark side to celebrate #MayThe4th. With babies, beer, and extreme sports – this week’s round-up is too tasty to miss.