SocialBro’s Weekly Slice Of Social Media: #AppleLive, Brand Blunders & Burberry To Debut Twitter’s ‘Buy’ Button

weekpost Friday, Friday, Friday! The weekend is here everybody. Even better, so is our round-up of all the best stuff that happened this week. From brand blunders to special royal announcements and pop princesses battling it out to be Queen Bee – literally – there’s so much to talk about this blog is bursting. Sit back and enjoy.

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Apple’s Product Launch: Android Users Tweet Loudly On Twitter

apple Android users were significantly vocal during Apple’s product launch on Tuesday evening. The Android Tweeters made up for 16% of the total Tweets during the product launch, compared to the low 3% of iPad users. For an Apple event, we’re impressed with the number of Android users that joined the conversation on Twitter. Could this be a sign of things to come?

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SocialBro’s Weekly Slice Of Social Media: #NYFW, @Beyonce’s B-Day & Life Lessons On YouTube

weekpost It’s the end of the working week. It’s time to start winding down, getting your content for the weekend all queued up, and thinking about a large glass of something fizzy. It’s not quite over yet though. Squeeze in some time to check out the freshest stuff in social media this week and impress your co-workers with your impeccable knowledge of what’s trending.

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How Greggs And Others Turned A Social Media Lemon Into A Lovely Lemon Donut

greggs Sometimes in life, we’re handed a lemon. In Greggs’ case, that lemon was a rogue Google algorithm that turned their beloved blue and orange logo into an atrociously offensive banner of hate. They handled it in a way that was graceful, effective, and importantly, funny. All thanks to an excellent social media team running the show. This got us thinking… what can other brands learn from their approach to a glitch on social media? Take a look at what Greggs, O2 and the Red Cross all have in common – and what Hershey’s can learn from them.

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The Invisible Generation: 6 Reasons You’re Failing To Capture The Millennial Market

capture Are you cleaning up the multi-trillion dollar Millennial market, or are your marketing campaigns floundering like a fillet-o-fish out of water? Millennials are a frustratingly invisible audience: they’re difficult to reach, harder to motivate, but if you can’t work out how to engage with them, it will be one of the most expensive mistakes you ever make. Here’s a look at the 6 biggest reasons you could be failing to capture that elusive Millennial market.

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