Lidl Knocks ⅕th Off One Direction, Pizza Express Spice Up The Menu With #CYNF & #MuseumWeek 2015

onedirection Emotions have been flying high on social this week, with McDonald’s spreading joy far and wide in their latest campaign, beloved boy band One Direction going in different directions sending social media into a tailspin, and Museum Week getting creative juices flowing around the world. Here’s the best of the best from brands this week.

Read more »

2015 Budget Reaction: The Vote-Winning Twitter Strategies For Politicians

2015 Budget Twitter Lessons To PoliticiansAfter last week’s unveiling of George Osborne’s 2015 budget, Twitter was abuzz with the public’s thoughts and opinions. The contents of that red briefcase stand to affect everyone in the country, so we used SocialBro to monitor over 132,000 Tweets using #Budget2015 to uncover some insights about Twitter users’ reactions to the proposed budget of this parliament. With the election so close on the horizon, where do party leaders need to focus their campaign efforts, and how can Twitter communication strategies help them do it?

Read more »

[Interview] How River Island’s Stylish Social Strategies Connect With Over 3 Million Fans

River Island Twitter Social Media Case Study Interview Emma GobleRiver Island have built up a social media audience larger than the population of Uruguay. It takes more than just nice pictures of fancy clothes to build up that sort of following. We spoke to them about how they use Twitter to leverage conversation about their clothing, driving commerce from social media, and where they see the future of social media in the retail sector. Strike a pose and take a stroll along the catwalk with River Island…

Read more »

IKEA Celebrate @EveryDayHero365, Penguin UK Make #YourMum Trendy & Eggs With A Side Of (Kevin) Bacon

EverydayHeroes IKEA stole the spotlight by celebrating the ‘Everyday Heroes’ around your home, Penguin Books UK made a brand blunder with #YourMum, and Kevin Bacon stepped up to the plate to sing the praises of eggs. Because who knows more about eggs than bacon? We’ve got plenty more brand campaigns to dig into this week, so let’s get started.

Read more »
« Older Entries