Last night we held our Social Media Week London event, ‘CHA-CHING! From Social Love To Relationship Building, Where Does ROI Fit Into Your Twitter Marketing Strategy?’, at the University of Westminster, and we had a fantastic time. The event was all about measuring ROI, boosting your Twitter marketing, and looking at brand’s that monetize their Twitter campaigns. Catch up on what happened and see how it played out on Twitter right here.
Delivering your brand storytelling effectively to your audience is a vital cornerstone of marketing. If you’re not thinking about where, when, and how they will receive your message then you could be wasting time and money on campaigns that simply don’t translate to your potential customers. These tips will ensure they get your message in a manner that suits them, and take in as much of your story as you can give them.
Social media has given a whole new lease of life to the public personas of sports stars. Gone are the days of bland interview soundbites, and welcome to times of humour, insight, and great connections with fans. But if you’re an athlete then there are certain pitfalls you need to avoid, and bits of advice you need to take. Lace up your social cleats and sprint through these career saving tips.
Nobody likes to be left out of the loop. By attending the top social media conferences and gatherings you’ll be getting knowledge and connections from the forefront of the industry. You can network, learn, and soak up a boatload of ideas. Here’s some of our favourite social media talks and events that the remainder of 2014 has to offer.
Another week has flown by and we’ve put together all the best stuff we found on social media this week. From fashionable brands and breakfast biscuits to passive-aggressive bunnies, we’ve got it all right here.
Rejoice me hearties! Talk Like A Pirate Day be here tomorrow (September 19th) ‘n ’tis time t’ make sure ye know how t’ speak th’ lingo. Everybody ought to send at least one swashbuckling Tweet and we’re here to make sure you get in the pirate spirit with truly terrible jokes, some pirate facts, and handy phrases to get your Twitter community talking like pirates too. Not only that, but we’ve got a place for pirates to claim their bounty and a map of all the pirate interactions taking place, so you can find yer fellow seadogs.
Fashion Week dominated Twitter over the last fortnight in both London and New York, with a collective 1.27 million Tweets sent as models hit the catwalks. Which Fashion Week was considered more ‘on-trend’ by Twitter users?
Regardless of how great they are, your CFO isn’t interested in soft data such as likes and follows. They need to know how much you’re spending and how much it’s making them. As they’re the ones who control the purse strings, you need to provide them with what they want. These are the social media metrics that will help you speak their language, and get them on your side.
The old novelty marketing ideas don’t work anymore. With screens everywhere constantly scrolling through messages, it’s easy for people to switch off and be oblivious to your posts. Years of social fatigue have made audiences tough to crack, here’s 8 pro tips to cut through the noise and be more than just another name in their timeline.