The old novelty marketing ideas don’t work anymore. With screens everywhere constantly scrolling through messages, it’s easy for people to switch off and be oblivious to your posts. Years of social fatigue have made audiences tough to crack, here’s 8 pro tips to cut through the noise and be more than just another name in their timeline.
SocialBro’s Weekly Slice Of Social Media: #AppleLive, Brand Blunders & Burberry To Debut Twitter’s ‘Buy’ Button
Friday, Friday, Friday! The weekend is here everybody. Even better, so is our round-up of all the best stuff that happened this week. From brand blunders to special royal announcements and pop princesses battling it out to be Queen Bee – literally – there’s so much to talk about this blog is bursting. Sit back and enjoy.
Android users were significantly vocal during Apple’s product launch on Tuesday evening. The Android Tweeters made up for 16% of the total Tweets during the product launch, compared to the low 3% of iPad users. For an Apple event, we’re impressed with the number of Android users that joined the conversation on Twitter. Could this be a sign of things to come?
The gloriously glamorous fashion house have an award-winning Twitter profile that is simply to die for. A collection of innovative and striking ideas are sprawled throughout their page, plenty can be adapted to the profiles of any business. Sashay down the social catwalk and learn from them.
Listen up marketing professionals, your customers are cynical. The last campaign you did: so well-crafted, beautiful, and SO well-received… or was it? Less than 50% of consumers trust ads on the TV, the radio, or in newspapers. So brand reputation on Twitter is an urgent matter. Here’s 8 strategies for a trustworthy brand on Twitter.
It’s the end of the working week. It’s time to start winding down, getting your content for the weekend all queued up, and thinking about a large glass of something fizzy. It’s not quite over yet though. Squeeze in some time to check out the freshest stuff in social media this week and impress your co-workers with your impeccable knowledge of what’s trending.
Instagram’s new Hyperlapse app allows you to create gorgeous time-lapse videos, they give brands a whole realm of possibilities for unique, engaging content. Here’s our simple four-step guide for embedding them into your Twitter posts, including some examples of brands who have already used it to their advantage and made some must-see videos.
Sometimes in life, we’re handed a lemon. In Greggs’ case, that lemon was a rogue Google algorithm that turned their beloved blue and orange logo into an atrociously offensive banner of hate. They handled it in a way that was graceful, effective, and importantly, funny. All thanks to an excellent social media team running the show. This got us thinking… what can other brands learn from their approach to a glitch on social media? Take a look at what Greggs, O2 and the Red Cross all have in common – and what Hershey’s can learn from them.
Are you cleaning up the multi-trillion dollar Millennial market, or are your marketing campaigns floundering like a fillet-o-fish out of water? Millennials are a frustratingly invisible audience: they’re difficult to reach, harder to motivate, but if you can’t work out how to engage with them, it will be one of the most expensive mistakes you ever make. Here’s a look at the 6 biggest reasons you could be failing to capture that elusive Millennial market.