Hey guys! Your brand sucks! Just jokes, we love you! Brand ‘banter’ – when brands engage with each other in conversation on Twitter, in a light-hearted, humorous manner, perhaps even trading insults – is an increasing trend. We reveal the brands who are masters of the art of banter, examples of when banter goes good and (hilariously) bad, and offer some advice for brand-on-brand banter tactics.
We always love it when brands get involved in a good cause! April 22nd was International Earth day and we’ve seen some excellent examples from brands around the world getting involved and showing our Mother Earth a little bit of loving. Earth Day is usually celebrated with planting trees, picking up roadside trash, recycling and conservation. You know, the general look after Mother Nature stuff [...]
In the age of social media, your employability, your earning power, your professional reputation and your chance of achieving any of your career goals are more dependent than ever on how you position yourself online. So stop and think, what do your profiles say about you? Just as companies invest time and money into developing, enhancing [...]
If you miss out on your favourite TV show it’s no big deal, Twitter allows you to basically catch up on ANYTHING by searching for hashtags, topics or just by looking at the ‘trending’ section. What you missed from the 2014 MTV Movie awards, summed up in 10 tweets.
In his 1989 hit ‘Americanos’ ex-Frankie front-man Holly Johnson listed icons of US consumerism, singing: “Americanos, Blue Jeans and Chinos, Coke, Pepsi and Oreos”. Oreo, Oreo, Oreo, the brand name and logo is recognised everywhere around the world with the creme filled cookie becoming the best selling one of the 20th century. But they didn’t stop there [...]
HOW EGGCITING. With Easter just around the corner we’ve gathered some top Twitter tips from the Pope in an eBook and discovered how Fabergé used social media to create one of the best Easter campaigns ever seen. Easter is not all about the chocolate eggs and treasure hunts [...]
Just when you thought spring is here, everyone says ‘winter is coming’.As you may know, #gameofthronesseason4 started with much fanfare on April 6. With 6.6 million HBO viewers, and many millions of devoted social media-active #GoT fans, this massive premiere event offered brands the opportunity to exploit the cultural [...]
In 1980, The Buggles sang ‘Video killed the radio star’ in an speculative prediction of how television would affect radio. Thirty-four years on and radio is still around, however television has cemented its position in society as a platform with one of the highest ‘tune in’ rates. With the introduction of social media many foresaw the beginnings of history repeating itself, where television would suffer [...]
Have you ever woken up from a nightmare where you’re being followed, watched and tracked? Your stalkers are pre-empting your every move, there’s nowhere to run or hide because they’ve read your thoughts, they know what you’re thinking, where you’re going and how you’re feeling. Much like a scene from Spielberg’s science fiction-thriller Minority Report set in 2054 in which Tom Cruise [...]