Stella Artois Team Up With Twitter To Push Auto Amplify, Evian Partners With Maria Sharapova & The Best Of #MarriageEquality Brand Tweets

wimbeldonIt’s Wimbledon season and needless to say, Twitter saw brands getting in on all the action this week. Stella Artois is employing Twitter’s Auto Amplify feature for #herestoperfection campaign and Evian has partnered with Maria Sharapova for #WimbleWatch. We’ve also got the best #MarriageEquality Tweets and some brands tapping into the growing fervour around the US Women’s Soccer team, who have managed to reach the FIFA Women’s World Cup finals.

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Twitter Ads: The Essentials Of Twitter Reporting

twitter_reportAre you using Twitter Ads? You’re not the only one. In fact, Twitter’s ad revenue has soared by 97% year on year. This increased spend means Marketers and Media Managers need more robust reporting processes, not only to measure the effectiveness of ad campaigns, but to also help paint a clearer picture of the return on investment. We list the essentials capabilities that your Twitter reporting tools should contain.

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Why These Brands Are Getting Periscope Right

periscopeVideo is trending. Cisco reported that consumer internet video traffic will take up 80 per cent of all internet traffic in 2019, up from 64 per cent in 2014. Ever since the launch of Twitter’s new live-streaming app, marketing professionals had a key question on their lips: How can we make use of Periscope to increase brand awareness and build brand loyalty? We list some examples of brands that have incorporated Periscope as part of their overall campaigns.

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Cannes Lions: The Most Important Social Media Marketing Predictions So Far

Cannes Lions SocialBro Social Media Marketing TipsOver 13,000 marketers have gathered at this week’s ongoing Cannes Lions International Festival Of Creativity. We’ve kept our finger on the pulse to unearth six key predictions in the field of social media. Marketers need to react to the new opportunities they bring. If you’re unable to get to France here’s the social developments you need to know about.

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PUMA #IGNITEYourCity, Twitter Unleashes Autoplay & #JurassicZoo

puma This week on social media, PUMA are arriving in Mexico City as they travel across the globe in a year long campaign to #IGNITEYourCity, Mountain Dew took Twitter’s new autoplay feature for a test drive, and Toyota Japan were out to steal hearts and promote their vehicle’s safety features with a touching Father’s Day ad that tells the same story twice. Not just that, but we’ve got the first Tweet from the sleeping beauty Philae comet lander and zoos jumping on the #JurassicZoo viral bandwagon.

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