The moment brands have been waiting for is finally here. Twitter recently announced the availability of its Buy Now button in the US for brands and retailers. To make this a reality, Twitter integrated with major ecommerce platforms Shopify, Bigcommerce, Stripe and Demandware. This only means great things are about to happen! The button will simplify the purchasing process for millions of users who avidly use the social network and make it easier for businesses sell more via Twitter. Read More
Social Media Week London featured a mixture of major brands, agencies, and tech companies holding events to discuss the latest trends, practices, and campaigns in social media. We even held one of our own. Now that we’ve recovered from an action-packed week of sessions, we’ve rounded together some of the best ideas or points that grabbed our attention during the week and encouraged us to think about the industry, social media strategy, or Twitter marketing in a different way. Read More
This week on social media was all about comebacks. Adidas Football is back with #BeTheDifference asking us to choose between their latest kicks, Oreo re-introduced their hashtag #Wonderfilled with a series of fun Tweets and Nestlé Cereals wants to give us a #CerealLift. We also have some interesting Twitter Trends for you, so sit back relax and enjoy. Read More
Augmented reality (AR) is live video footage of the world, which has had content digitally laid over it. As the capabilities of smartphones and technology increases, a rapidly growing number of consumers will be used to their experience of a product being more than just its physical presence. The object in front of them will only be the start of their branded story, AR will expand it in ways previously unheard of and your social media strategy can take advantage of this. Read More
What personality traits do your most profitable customers have? How do they differ from your competitors’? If only you knew, you could dramatically optimise the way you communicate and win more hearts and minds, right?
We are entering a new era of computing and it’s giving us answers to questions like this. Cognitive computing systems learn and interact naturally with people. This is transforming the way we understand human behaviour. Today, SocialBro announces its cognitive computing offering for marketers.
Telefonica and Adecco First Companies to Adopt SocialBro Personality Insights for Hyper-Targeted and Relevant Campaigns
London, UK – September 24 2015: SocialBro, a Twitter marketing platform, today announced its new product, Personality Insights for Twitter powered by IBM Watson. Using the IBM Watson Personality Insights API, the solution visualises audience personality traits, enabling segmentation at a psychological level to provide an unparalleled depth of targeting and relevance. Read More
“Social insights isn’t just data, it’s knowing what that data means”
Karin Robinson: Associate Director, Social | OgilvyOne Worldwide
Social media data can lead to insights that present you with a clearer idea about what your audience are thinking, how they view your brand, how you can target them, and how to respond to them. But if you aren’t smart with how you’re gathering and implementing your data, it might not be as useful as you’d like it to be. Read More
According to a CMO Survey, social media spending is set to rise from 9.4% of the marketing budget to 21.4% between 2014 and 2019. This represents a 128% increase in budget percentage, leading us to ask what the paid social landscape, including Twitter advertising, will look like over the coming years. At this year’s Social Media Week: London, SocialBro held a sold-out session that included a hand-picked panel to discuss this very question. Read More
This week, social media had a rollicking time! We trace Unilever’s pledge to a #BrightFuture with a touching ad on the demise of rainforests. On top of this, we bring you the best of brand Tweets, and a round up of only the best Twitter content from Social Media Week London. Stay tuned for all these Twitter Trends, and more. Read More
According to Gartner’s CMO spend survey, marketing budgets are expected to increase by an average of 6% over the next year. With this increased spend comes increased pressure on marketers to invest in the right tactics, trends and strategies for their brand. So how can you keep up to date with the latest trends and strategies within your industry? Read More