A recent survey conducted by Duke University’s Fuqua School of Business has indicated that social media spending alone will grow from 10.7 per cent to 14 per cent of the overall marketing budget over the next 12 months. With the Google and Twitter partnership set to increase the visibility of Tweets in both desktop and mobile searches, a fully integrated approach to social media is high on every marketer’s agenda. As 2015 is just three months away from coming to a close, we tell you how to you can take your business to the next level by enhancing your Twitter Marketing. Read More
O2’s sponsorships of both the England Rugby team and The O2 Arena provide high profile cross-channel promotional opportunities that any social team could learn from. Since their first Tweet in 2008, O2 have come to be known as a leading social brand within the telecommunications industry. With over 300,000 Twitter followers on their core UK account, they’re the UK’s most-followed network provider. Meanwhile, their dedicated team of four social media managers and 20 supporting social staff show the brand’s devotion to delivering a world class social media strategy. Read More
This week, social media was wrapped up in sporty events. Nike Court teamed up with world famous Tennis players to #stealtheshow in New York and Air New Zealand shared a brilliant in-flight safety video showcasing their best Rugby players. This week was undeniably filled with inspiring, emotionally charged and creative ad spots. Read on to see what other Twitter Trends we have in store for you. Read More
The Twitter and Google announcement about Tweets now being searchable on desktop has been a long time in the making. When the two tech giants went public with it back in February, everyone, especially marketers, had a long list of questions. With Tweets now available in Google search results for mobile AND desktop, what does this change mean for marketers? And more importantly, how can they take advantage of this partnership? Read More
This week social media was awash with heart-warming campaigns. From UN celebrating World Humanitarian Day to Battersea Dogs & Cats asking what makes our pets special, Twitter was filled with ‘aww’ inspiring moments. To end the week, we have Twitter UK promoting fitness with the hashtag #FitnessFriday for the first time ever. Sit back and take a spin around the Twitter trends that caught our eye.
The importance of valuable data in today’s data-driven world has increased dramatically due to the growing availability of public data. Marketers want a 360-degree picture of their potential customers and strive to create a single customer view. Having eyes and ears everywhere online, especially social media will help you access this information to achieve a stronger, more compelling social strategy.
Twitter is the ideal platform to help drive fever-pitch levels of excitement for your product launch. Well targeted paid posts with high quality content can cause a splash, while you can also orchestrate a beneficial organic reach through smart use of influential users. Intelligent use of the platform can help elevate your product’s launch from another occurrence to a highly anticipated occasion. Here are some ways you can take advantage of your Twitter marketing activity to ensure maximum awareness of your brand new offering and help to drive a clear, identifiable ROI from its associated Twitter campaigns. Read More
Social marketing has come a long way. It’s not just about engagement, but engagement from your particular audience. It’s not about shooting in the dark, but segmenting your audience to connect with those that are right for your campaign. It’s all about personalisation, and personalisation to the nearest decimal point. Twitter is the shortest distance between brands and their customers, and leveraging this opportunity should be on top of your social media agenda for the rest of this year and later. Read More
Twitter’s announcement earlier this year about letting advertisers promote Tweets on other websites and apps is proof that marketers are venturing strongly into the area of paid advertising on Twitter. However, if you’re a marketer who is still unsure about paid social, read on to find out more about the benefits of advertising on Twitter and how Twitter advertising can help change your brand perception and increase sales. Read More
This week on social media, we had a range of exciting, alluring and inspiring campaigns. From Calvin Klein getting it on with the Tinder generation to Doritos and The Lad Bible teaming up for a quick vacation across seas. We also have the best of brand Tweets for hashtags #ILookLikeAnEnginner and #ALevelResults. Read on to see how these campaigns and Twitter trends are playing out on Twitter.