Interview With @IanCleary: Being In The Top 10

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Ian Cleary is an entrepreneur with a strong passion for social media tools and tech. He’s also the founder of award-winning blog With over 20 years of experience in the technology market, this year Razor Social was declared on of the top 10 social media blogs by Social Media Examiner. What does he believe is the most important thing in social media success? “Be yourself. Too many people lose their personality when they go online and become boring. Build relationships not followers!”

We sat down with Cleary to talk tech.


You’ve had a very successful career in social media, what would you say has been the highlight so far?

The highlight was winning the Social Media Examiner top 10 blog awards. I admire Mike Stelzner and his team for what they have achieved and we were in very good company with previous winners (,, etc). Our blog was only 6 months old when we won and we were competing with very established blogs so it was great to win.

Why and how did Razor Social win Social Media Examiner’s top 10 blogs award?

We won because we write high quality content, have built up a very strong community in a short time and identified a niche that makes us different than any other blog out there.

Which aspect of your work would you say you enjoyed the most?

Strange as it may seem, the aspect I most enjoy is going to social media conferences. I love the challenge of growing our blog, revenue and influence and I love networking online but meeting people at the events is fantastic.

I’m just back from Social Slam in Knoxsville and Social Media Marketing World in San Diego and met so many fantastic people. Speaking at Social Slam was the highlight of my year as I admire Mark Schaefer so much.

What made you decide to start a blog about social media tools?

We were building Facebook competition applications and were making money in Ireland doing this, but there was too much competition internationally. Also, we were not passionate about the apps we were building. We didn’t have a magic idea so we decided to build up a global network around the areas we are passionate about, tools and technology. We love figuring out the best way to use tools to develop business and love sharing this information.

What would you say are the most useful Twitter tools for businesses on the market?

When we write about tools we generally recommend SocialBro, Hootsuite, ManageFlitter and NeedTagger.

What advice would you give to businesses starting out on Twitter?

The most important piece of advice is to be yourself. Too many people lose their personality when they go online and become boring!

Build relationships not followers!

What are your predictions for the future of social media?

Social media will continue to evolve at a very fast pace as the whole web becomes social. Social search will become increasingly important as both Google and Facebook strive to own it.

New platforms will appear and some existing platforms will not be in existence. The key for business is to have a clear strategy and a loyal following and don’t assume that Facebook, Twitter etc will always be here. There’s no guarantees in the world of social media.

What would you say is the most useful SocialBro feature?

I love being able to use the very advanced filters which enable me to find really relevant people to engage with. I can narrow down searches to find people based on their influence score, Twitter following, tweets per day and much more. With Twitter when you are building up your following you need to be selective and this feature really helps you identify the most relevant followers.