Live Tweeting: How To Master The Art

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Want to try your hand at live tweeting an event but aren’t quite sure where to get started? No problem, we’re here for you. To master live tweeting, you must practice young grasshopper. We’ve put together a step-by-step process that you can follow before, during, and after your live tweeting session that will ensure your live tweeting stint is as successful as it could be. Work through them and you’ll be well on your way to becoming a live tweeting master.


Before

Find out what the event hashtag will be

Event hashtags are vital for your live tweeting efforts. The majority of modern day events use a specific hashtag to promote their event and encourage discussion. If for some bizarre reason they don’t, your fellow attendees will probably have created an informal hashtag to make sure they can all connect easily. Find out what this will be in advance, so you can promote that you will be live tweeting prior to the event and get people following your Twitter.

Warn your followers about the upcoming influx of tweets

It’s easy to assume that absolutely every single person is going to be absolutely fascinated by your live tweeting. Not always the case. Avoid irritating (and consequently losing) followers by giving them a heads up that there will be a lot of tweets about a particular event between this time on this date. Thanks to Twitter’s mute feature, it gives them time to temporarily silence you rather than having their feeds completely spammed out by your live tweeting.

Create a bank of useful tweets

If you already know who will be speaking at your event, and so on, why not create some generic introductory tweets that can be sent when needed? This will save you precious seconds that could be otherwise spent listening to what’s going on. A few seconds might not seem like much, but on social media it’s a lifetime. Create a stockpile of tweets for things like opening of the event, introductions, break announcements, and closing tweets.

Make sure you have the tools you need

There are a number of tools that can help you easily keep track of your mentions to make sure you never miss a tweet:

- View interactions in real time for faster responses.

Set up a stream in Hootsuite to monitor all the interactions surrounding the hashtag or event. Not only will this allow to view all the mentions, you can also use this to find other amazing Tweets.

- Monitor specific words, phrases or hashtags.

SocialBro has a range of features that can be particularly helpful when live tweeting an event over the course of several days. Best of all? You can try our tool for free. After monitoring the hashtag/keyword for the duration of the event use Social to add all the ‘Tweeters’ to a Twitter list. You can also create a Twitter list prior to the event of the speakers and important attendees. To make sure you’re on top of the current topics throughout live tweeting, check this stream and interact with them where relevant.

Make a list of important Twitter handles

Do you know who’s attending? Who are the brands/businesses/people speaking at the event, if there are any? Seek out their Twitter handles. You’ll need them. We’ll explain why momentarily.


During

Tag relevant people

Dig out that aforementioned list of important Twitter handles you compiled, it’ll be extremely useful now. If you’re quoting speakers, make sure you let people know who said what. Where appropriate, include their handle! People following the event online will find these tweets easier and there’s a greater likelihood of the tagged person noticing and sharing your tweet – particularly if it’s flattering.

Check your facts

We get it, it’s a thrill, there’s a rush of excitement when you hear that gold nugget of wisdom for a tweet and you want to be the fastest finger first in terms of live tweeting! But before hitting ‘tweet’ take a brief step back and double check you haven’t misquoted a speaker or that the information you’re about to publish is correct.

Highlight the best stuff

Unless you’ve got a crack team of people live tweeting, the chances are you won’t be able to tweet everything that is said. Instead, cherry-pick the most interesting questions, most insightful statements or summarize key points. You’ll be likely to attract a bigger following if you’re tweeting genuinely useful info. It’s also worth thinking on your feet and turning key points into questions that your Twitter audience can discuss.

Use rich media

Pepper your tweets with rich media (i.e. audio snippets, photos, GIFs, video) wherever possible. People respond better to it. Tweets with images are 94% more likely to be retweeted, so it’s more likely that if you’re using rich media in your live tweeting, people will notice you and share your insightful live tweets. If making sure your tweets are shareable is something you desperately want to know more about, check out our post on crafting perfect retweetable tweets.

Respond as often as possible

If people are actively engaged with your live tweeting and ask questions or make constructive comments, make sure you acknowledge them. If you’re pushed for time, a simple ‘favorite’ will suffice. If somebody’s interaction is particularly interesting/adds something constructive to the conversation, give them a retweet or put a ‘.’ in front of their handle when you respond so that people can see the discussion. Trying to reply to everyone is unrealistic, but the simple act of acknowledgement is enough to keep your audience engaged. Make the most of your tools to keep on top of mentions.


After

Relax!

Obviously.

Keep an eye on the hashtag

People will continue to tweet about the event long after it’s over. Stay on top of the discussion by continuing to monitor the hashtag for a few days. This will give you ample opportunity to respond to things that you might not have had time to address during the event. Remember those excellent features SocialBro can offer that we talked about earlier? You can use them after the event too!

Reflect on your live tweeting

Most of all, your first experience with live tweeting will be a learning curve. Take time to reflect on what worked, what didn’t, what you could do next time to be more efficient, and what others did. The only way to truly master live tweeting is to make note of your errors (if you made any) and improve next time!

Got any more great tips about live tweeting at events? Give us a shout in the comments.










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