How the footwear giant listened to every conversation about them, built a deeper audience persona, and discovered a new lead competitor.
The Shorty Awards
How the social media awards show gained a celebrity advocate and received over 59,000 Twitter mentions in one day.
Ultimate Fighting Championship
How the fastest growing sports organisation in the world manage over 20 Twitter accounts in different languages and identify key influencers with a 6 million global follower base.
Spanish National Football Team
How the social media team behind the European national football team with the largest Twitter community stay on top of their social media game.