You probably started your Twitter adventure with just a few followers, mainly friends. Gradually your community has grown and now you spend ages sifting through the tweets, a lot of it being social noise, to find interesting posts. Can you imagine hundreds/thousands of people talking to you all at once in real life? As you continue to discover more and more users to follow, it becomes almost impossible to keep up with your timeline.
The solution: start using Twitter lists. Using lists can not only improve the organisation of your community, if you use Twitter for work, play or as a business you need to know who is influential in your community, who you can find interesting content from and who finally who to follow. Here are some Twitter list tips you may not already know…
Add anyone to a Twitter list
Did you know that you don’t have to follow someone to add them to a Twitter list? Users assume that similar to the direct message feature, you must have a following relationship with someone before you can organize them into Twitter lists. Now this just got interesting, the benefits of the list feature increase tenfold by allowing any user to be added.
Are your followers interesting?
If you’re a ‘Followback advocate’ you probably want to move on to the next point :-P. Automatically following someone because they follow you, is a practice commonly debated by social experts. Some argue the followback is a form of courtesy, while others support the notion of following only those that really interest them. So how do you know if a follower has something to offer you? You can create a list for all your new followers and review what they publish to determine if you should follow them back or not.
SocialBro simplifies the process even further with ‘Rule Builder’. The tool allows you to create rules based on your chosen criteria. For example you can create a rule that will directly add all the new followers to a list. Additionally, you can set criteria for that person, for example they only go on the list if they have X influence score or X amount of followers. Once you have this rule in place all that’s left is to monitor the list to decide who interests you and who doesn’t.
Discovering content …
Lists can also serve as a tool for content curation. Sharing valuable content (your own and third party posts) is one of the keys to success of building brand and social media status in your industry. Identifying sources of interesting content is a full time job in itself. It requires time, effort and hard work, but SocialBro can make it that little bit easier. When browsing your followings (we assume we are interested in them, so that’s why we are following them) you can use different filters and searches provided by Socialbro (language, influence indicators, activity, interests and more) to select users who match a certain criteria, add them to a list and then you have a list of users who provide interesting content to share for all our channels. Organizing your community by interests, objectives or other criteria will save you valuable time during your day.
And new people to follow!
What if we were to search backwards? Instead of adding new followers to a list, create a list for all the users you might want to follow and monitor it to discover who shares content that is relevant/interests you. There are various hashtags used within industries, search these tag words to discover potential users to follow.
SocialBro allows you to search for particular hashtags or keywords that are relevant to your industry and view all the Twitter users tweeting these words or hashtags. Using the various filters available you can then determine users that may be of interest to you, add them to a your ‘Potential accounts to follow’ Twitter list and monitor their content. Using SocialBro to view all the participants in your list you can directly ‘follow’, ‘delete from list’ or add ‘a tag’ to their profile.
Sleep with one eye open!
As the saying goes, “Keep your friends close, and your enemies closer”. Twitter lists can be private, create one for your competitors and discover how they are using Twitter to engage with followers, find people to follow within their community and monitor their content strategy to improve your own. When a list is private the users added will not know that they have been added and as we mentioned before, you do not have to follow someone to add them to a list.
Pamper, pamper, pamper…
Your community deserves to be spoilt! Adding someone to a list speaks volumes, it’s an endorsement (if it’s a good list) and lets the user added know what you think of their content. Also, the lists that you are included in will give you a clearer view of how others perceive you on Twitter. Why not do the same with your community? Aside from the benefit of having your community organized a public list is another way to engage with your community. Others can also see your Twitter lists and discover who you regard as “Essential in Social Media” or “Best of Madrid/London/New York”. Use the filters and searches in SocialBro to discover the most influential members of your community and let them know by adding them to a public list!
Check the pulse of your community
Understand your community, not just what they want from you, but where they are. When you have offices in different locations around the world, it’s interesting to know the climate or special events coming up in each of them, so you can manage your relationships and tailor your marketing strategy for the different segments.
Going to party?
Have you ever thought about the value that lists can add to your community? When you manage and organize an event, create a list of the speakers, this allows attendees or potential attendees to browse the list to determine if the event is relevant for them or not. A list for attendees or people interested in the event would also be beneficial. An easy and effective way to do this? Create a hashtag; #ImattendingXevent monitor it with SocialBro and add all the users talking about it to a list. In addition to improving engagement between you and your community, you will facilitate relationship building among participants themselves.
These are just a few of the many ways that you can use lists to improve the management of your community? Did we miss something? How do you use Twitter lists? Let us know in the comments below