Exploring and Browsing Your Twitter Community
On the SocialBro dashboard, you’re given an overview of all the main information about your Twitter account. If you manage more than one account within SocialBro, choose the account you’d like to analyze either from the homepage, or the dropdown menu available in the top navigation bar.
Manually sync your account and change the time span of your widgets
You have the option to manually sync your account using the refresh button pictured above, which will give you the most up-to-date information available, e.g. new followers or unfollows. Your account is automatically synced every 24 hours.
To the left, you’ll notice you have the option to change the time span of the data displayed in the various widgets on the dashboard. The data you can see is automatically based on the latest update, but you can adjust to see data from the past week, month, and so on.
The evolution of your community
With SocialBro, you can easily visualize the growth of your Twitter community after each update.
The top panel Community Stats shows you the evolution of your Twitter community.
If you have just registered in SocialBro, you won’t find the history of your account, because the application can only store the data from the time of registration. You will always see the history from the day you registered to the present day.
In the Community Stats panel you will see the growth in the number of:
In addition to seeing the evolution of your followers, friends and Tweets at the same time, you can also select each one individually.
In orange you can see your Followers Forecast, which is an estimation of the evolution of your community in the near future.
If you want to see the growth over a given period of time, just select the area you want to analyze. Pass the mouse over the chart to get accurate information by date.
To return to the original graph click on Reset Zoom.
Remaining on the SocialBro dashboard and looking at the panels below the tools menu, you will find many widgets which show a summary of the new data after each sync: the new followers, new friends, etc. As mentioned before you can change the time span e.g. to see activity for the past week or month, using the “period” drop down box above the global stats panel.
In each widget, you will see a sample of the users avatars. In addition to exploring each widget by clicking browse, you can share the information you find in each widget.
Tip: You can also create your own widgets to easily monitor those members of your community who are most important to you, e.g. influential people working in marketing, members of your community who are bloggers etc. To do this just perform any search using the filters and advanced search options and select the ‘Save Filter’ button (underneath the filters) and select “show on dashboard”.
At the bottom of the dashboard, you will notice there are two Tag Clouds:
– Tag Cloud based on the Twitter bios of the people you are following.
– Tag Cloud based on your followers’ Twitter bios.
You can browse through the Tag Clouds by clicking on the tags, or share them with your community.
You can access any of the SocialBro tools via the top navigation bar using the Analytics, Engagement or Target dropdown menus.
Some of the tools you can find include:
With this tool you can visualize all your interaction Tweets, the Tweets of those who have mentioned you, and also those who you have mentioned in your Tweets.
With the real-time analytics for Twitter, you can see who is currently online, the total number of followers of the online users, the number of online users per second, the top languages of these users, and also the devices they use. How can real-time analytics for Twitter be useful for you?
This tool shows you a heat chart with the days of the week and the specific time that your followers are online, as well as other charts and different Tag Clouds. In the section Analyzing Your Community you can see more information about this tool. Take a look at how to get multiple reports.
Thanks to this tool, you can view detailed statistics about your Twitter community: which languages your followers use, their time zones, etc. (Have a look at the section Analyzing Your Community to get more information about this tool).
SocialBro allows you to search Twitter without leaving the application. Refine your search with various filters (to the left of the interface) and search by, for example, verified accounts, profiles with a URL, time zones, etc. In the “Searches and filters” section you will see more information about these features.
Please go to the section: Analyzing your Competitors / Sources
SocialBro’s Geolocated search tool enables you to find Twitter users nearby Tweeting a word or about a topic, useful for targeting!
Want to find out how you are performing in Twitter compared to others? Now with SocialBro you can compare the growth of your Twitter account against your industry peers (with Twitter accounts of a similar age, size and industry to your own).
Segment and target a specific criteria of your followers with direct messages. SocialBro’s DM Campaigns tool allows you to filter amongst your followers and send out personalized DMs to those selected, e.g. to invite them to an event or webinar, contact competition winners, or create PR opportunities.
Using the Collaborators tool, you can control who in your organization has access to the accounts you have added and what actions they can perform with them e.g. read only, edit etc. This makes managing your Twitter accounts easier whilst allowing you to maintain control. This tool is also useful for enabling clients to access their accounts but not others.
With this tool you can compare stats about your account (or any account you have added as a source) with up to two other accounts on the same chart. This is useful when it comes to making decisions about your Twitter marketing strategy and analyzing how you are performing in Twitter compared to others.
The Tweet Analytics tool allows you to analyze the impact of the content you post on Twitter. You can see how successful each Tweet you send has been in terms of retweets, replies, and favorites. You can also directly reply to users, including the ability to reply to multiple users at once, see how many clicks your Bitly links have received and view your potential reach for each Tweet.