Perform a Geolocated Search
The Geolocated search function is a very useful tool, especially for local businesses. It enables you to find Twitter users nearby who are tweeting about a certain word or topic. For example if you are a sushi restaurant owner you could search for users tweeting the word “sushi” to find people to target e.g. to persuade them to visit your restaurant by telling them your special offers or other details about your restaurant.
To do this firstly select “Geolocated search” from the “Target” section of the top navigation bar.
Then type the a name for your search, the desired word e.g. “Sushi” in the search criteria field and select a radius and language.
You can then view all of the people who have tweeted about sushi on your dashboard. Select “participants” from the community stats panel to view all of the users who have tweeted “sushi” recently.
You can then view the individual users and perform the following actions: follow, direct message, add to list, add a note or tag and create an individual best time to tweet report. You can also be taken to the user’s Twitter profile.
From the dashboard you can also view the actual tweets that contain your search criteria. Select “Tweets number” from the community stats panel.
From here you can directly reply to users for example to tell them about your current sushi offers.