How to use the Benchmark tool to compare the progress of your Twitter account against similar accounts

Want to compare the growth of your Twitter account against your industry peers? Our Basic plan and above users can with our tool “Benchmark”, which allows you to compare your Twitter account with other accounts of similar age, size and industry.

We’ve created clusters of Twitter accounts out of our database of 100M active users and grouped these by the age of their account, the number of followers they have and the topics they are related to. We then clearly display the growth of your account (followers, following, tweets and lists) and the average of similar users on a graph for you to analyze.

Note: This tool is designed to give you a rough idea of how you are performing in Twitter compared to others. We are however constantly improving our algorithm to make the results as accurate as possible.

1. To access the tool select “Benchmark” from the “Analytics” section of the  top navigation bar.

2. At the top of the page you can select the topic most relevant to your industry. By default SocialBro will detect which category you go into (based on your bio) but if you think there is a better match you can use the drop down box to select a different one.

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3. The first chart displayed is the benchmark of your followers evolution. This chart shows the progress of your followers (in green) compared to the progress of accounts similar to your own. To switch between the different charts (to see the progress of following, tweets and lists) select “view chart” under each. To zoom in on a particular part of the chart, drag and drop a box over the desired area.

4. Beneath this chart you have a comparison of your influence and the influence of similar users according to Kred. You can use these charts to decide if you need to do more to gain retweets, replies and favourites if for example your score is lower than the average of your peers.

Go to the next section – How can real-time analytics for Twitter be useful for you? 


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