The Dashboard

Your SocialBro Dashboard

To view the dashboard for one of your own accounts, chose one from the My Accounts section of your homepage, or the dropdown accounts menu.

ug accounts menu

You will then be able to see the dashboard for your account, as shown below.

ug dashboard



Manually sync your account and change the time span of your widgets

Above the community stats panel you have the option to manually sync your account using the refresh button to ensure that the data you are viewing is up-to-date. For example, you might wish to see immediately how many followers you’ve lost or gained. Your account is automatically synced every 24 hours. If you want to refresh manually, simply click the refresh button.

UG request synchronization

To the left, you have the option to change the time span the data displayed in the widgets is based on. For example, the information is automatically based on the latest update, but you could change this to see information for the past week or month etc.

ug period dashboard



The evolution of your community

With SocialBro, you can easily visualize the growth of your Twitter community after each update.

The top panel Community Stats shows you the evolution of your Twitter community.

socialbro community stats

If you have just added an account to SocialBro it is not possible to see history about your account, as SocialBro can only retrieve data from the time of registration. You will always see the history from the day you registered to the present day.

In the Community Stats panel you will see the growth of:

  • Community
  • Followers
  • Friends
  • Tweets
  • Lists

In addition to seeing the evolution of your followers, friends, and Tweets at the same time, you can also select each one individually.

In orange you can see your Followers Forecast, which provides an estimate of how many followers you will gain over a length of time based on current growth.

If you want to see the growth over a given period of time, just drag and drop a box over the area you want to analyze. Hover over any part of the chart to get accurate information by date.

ug community stats chart cursor

To return to the original graph click on Reset Zoom.



Influence Stats

On the dashboard you can also view your influence score according to Kred. You can click the Evolution button to visualize a chart with your influence evolution, where you’ll find the growth of your Kred score. You can switch between influence and outreach to view the growth, either individually or at the same time.

socialbro kred evolution



Widgets

There are a number of widgets on the dashboard which show summaries of new data after each sync, such as new followers, recent unfollows, and so on. As mentioned previously, it is possible to view at activity from the past week or month by simply changing the time frame you wish to see. To do this, use the Period drop down box above the global stats panel. In addition to exploring each widget by clicking ‘Explore’, you can share the information you find in each widget.

socialbro user share

Tip: Create your own widgets to easily monitor the most important members of your Twitter community. To do this, just perform any search using the filters and advanced search options, then select the Save Filter button (underneath the filters) and select Show On Dashboard.



Tag clouds

At the bottom of the Dashboard, you will find two Tag Clouds: one for the people you are following and one for your followers. You can browse Tag Clouds by clicking on the tags to see which Twitter users have used that word in their bio, or share these words with your community.

ug bio tag clouds



Tools

You can access any of the SocialBro Pro tools via the top navigational bar. The tools section has been divided into Analytics, Engagement and Target.

ug tools



Analytics

These tools have been created to help you analyze your Twitter communities and those belonging to third parties.



Community insights

With this tool you can view detailed statistics about your Twitter community: which languages they speak, their time zones, etc.



Best Time to Tweet

This tool shows you a heat chart with the days of the week and the specific time that your followers are online, as well as other charts and different Tag Clouds.



Tweet Analytics

The Tweet Analytics tool allows you to analyze the impact of the content you post on Twitter. You can see how successful each Tweet you send has been in terms of retweets, replies and favourites. You can also directly reply to users, including the ability to reply to multiple users at once, see how many clicks your Bitly links have received and view your potential reach for each Tweet.



Real-time Analytics

With the Real-time Analytics for Twitter you can visualize who is currently on-line, the total number of followers of the on-line users, the number of on-line users per second, the top languages of these users and also the apps and clients most used.



Accounts Comparison

With this tool you can compare stats about any of your source accounts, with up to two other accounts, on the same graph. This is useful when making decisions about your Twitter marketing strategy and analyzing how you are performing on Twitter compared to industry peers.



Benchmark

Benchmark your performance by comparing the growth of your Twitter account against your industry peers (with Twitter accounts of a similar age, size and industry to your own).



Follower Retention/Churn

This tool allows you to monitor the success of campaigns you run by clearly displaying how many users follow you in each week and how many remain, unfollow you and engage with you in the following weeks.



Engagement

These tools have been created to help you engage with your community.



Direct Message Campaigns



Segment and target a specific criteria of your followers with a Direct Message. SocialBro’s new tool Twitter DM Campaigns allows you to filter amongst your followers and send out personalized DMs to those selected e.g. to invite them to an event or webinar, contact competition winners or create PR opportunities.



Mention helper

Easily add multiple users to a Tweet e.g. to thank them or create a #FollowFriday Tweet.



Best Time to Tweet

This tool shows you a heat chart with the days of the week and the specific time that your followers are online, as well as other charts and different Tag Clouds.



Latest Interactions

With this tool you can visualize all your interaction Tweets, the Tweets of those who have mentioned you and also those who you have mentioned in your Tweets.



Rule Builder

The Rule Builder tool allows you to automate some of your Twitter actions to increase engagement e.g. by adding specific users to Twitter lists or Tweeting certain new followers.



Target

Here you can find Twitter users to target and add any sources to analyze.



Discover Twitter Users – Find new people on Twitter

SocialBro allows you to search Twitter without leaving the application. You can refine your search by using different filters and search by, for example, verified accounts, profiles with a URL, time zones, etc.



Analyze your competitors / Monitor a hashtag / Analyze your lists /Import Users

Please go to this section: Analyzing your Competitors / Sources



Convert emails into Profiles

Use this tool to instantly locate your email contacts in Twitter to improve your relationships and increase business possibilities.



Geolocated Search

SocialBro’s Geolocated search tool enables you to find Twitter users nearby Tweeting a word or about a topic, useful for targeting!



Discover Retweeters

View all of the users who have retweeted a Tweet allowing you to find out who has an interest in your business or campaign.

Go to the next section – Exploring your account

Exploring your account

In SocialBro, you have Twitter accounts and Twitter sources. Twitter accounts are those you have the username and password for (i.e. belonging to you yourself, your company or your clients) and you can perform management actions from these accounts such as follow, unfollow etc.

If you want to explore any area of your account (or a source you have added) , you can do this via the SocialBro dashboard. As shown below, you can access the accounts drop don menu from the homepage and select the account you want to manage. You can switch between accounts at any time.

SocialBro account dropdown

The Source menu lets you select the source account you wish to browse. With source accounts, you can do things such as follow users from a list, or see which of your competitors’ followers do not follow you..

socialbro source breadcrumb

The third menu, At lets you view the dashboard for your account or source, and access any of the tools for this account such as the Best Time To Tweet report, Tweet Analytics, or Rule Builder.

socialbro at breadcrumb

Your dashboard provides important information about your community or source account, such as:

  • Community evolution
  • People you follow
  • Followers

You also have a number of widgets showing you:

  • My influencers: People you have mentioned or retweeted. (Sorted by the number of followers)
  • I Influence: People who have mention or retweeted you. (Sorted by the number of followers)
  • New Followers: New followers since last sync. (Sorted by the number of followers)
  • Recent Unfollows: Recent unfollows since last sync. (Sorted by the number of followers)
  • Not following you back: Users that you follow but don’t follow you back.
  • You aren’t following back: User who follow you but you aren’t following back.
  • “Low follow ratio” users you follow: Users you are following which have have a low followers to following ratio.
  • “Low follow ratio” followers: Users you are following which have have a low followers to following ratio.

ug widgets

Go to the next section – Searches and Filters

How to filter using the calendar

Your SocialBro dashboard presents you with the latest data about your Twitter community, and compares any changes in your community to the last time the account was synced. It is also possible to view information about your community based on syncs at other times, such as last week or last month, enabling you to:

  • See how many followers/unfollows you received when evaluating the success of a campaign.
  • When you have been away on a holiday and need to check the activity of your Twitter community during that time.
  • When you have very busy days and are unable to reply to users that mention and retweet you in real time.

This can be done using the calendar.

1. On the dashboard, select which part of your community you wish to see, as an example we will use New Followers. Just click on the widget.

socialbro new followers widget

2. If you look in the top right corner of the search results you will see it says “last update”. If you click on it a calendar will open where you can filter your results based on date.

ug calendar 7 days period

3. You can either click on a date or use the drop down box to select an option:

ug calendar user view menu

4. Your search results will now be filtered according to date. You can also use the filters on the left to filter using another criteria e.g. location.

Go to the next section – Advanced Syntax

Advanced Search Syntax to discover new Twitter users

The Advanced Search Syntax is a very useful and powerful way of searching based on multiple criteria. Let’s say for example, you wanted to search for Twitter users based in Boston or London, with the words Marketing or Social in their bios.

To do this, you would use the search bar in the left-hand navigation bar, and enter your keywords (in lowercase only):

location:boston+london bio:marketing+social

ug advanced syntax

The guidelines for performing a user search with Advanced Syntax are:

  • All characters without spaces.
  • Words must be written in lower case.
  • Two words with no punctuation eg. marketing+social (a Twitter Search seeks both words in a users bio).
  • The sign + means “OR”.
  • The sign – means “NOT”.
  • Double quotations searches for an exact phrase, eg. “social media”.
  • For name searches write: name:_____
  • For bio searches write: bio:_____
  • For location searches write: location:_____

If you’re searching by name, bio or location you can also use the filter menu. However, there is a feature that is not on this menu that is to search for a URL. If you want to find all the people in your community who use their LinkedIn profile in their Twitter bio write: url:linkedin. Or their Facebook profile: url:facebook.

[UPDATE] We’ve added two more filters: by language and by time zone.

Would you like to know which of your followers have twitter.com configured in English and in Spanish? In the search box write “lang:en + lang:es”. For the languages, you must use the “ISO 2 Letter Language Codes”: ‘es’:’Spanish’, ‘de’:’German’, ‘ja’:’Japanese’, ‘ko’:’Korean’, tr’:’Turkish’, ‘pt’:’Portuguese’,  ’ru’:’Russian’, ‘en’:’English’, ‘it’:’Italian’, ‘fr’:’French’, ‘id’:’Indonesian’, ‘nl’:’Dutch’.

To search by different time zones, use the same rule: “timezone:madrid + timezone:london”.

Go to the next section – Managing your community

Managing your community

Within SocialBro it is possible to perform actions that you would normally perform in Twitter through your dashboard, such as:

  • Follow, unfollow, or block
  • Reply to and DM users
  • Add Twitter users to lists

To follow or unfollow a user, hold your cursor over their profile to see the option:

ug user widgt  ug user widgt hold

You can also access a Follow mode, accessible from the bottom of the SocialBro navigation bar, to follow and unfollow users quickly and easily.

ug follow mode

The following actions can be performed via the More button on a user’s profile:

ug more widget

To mass perform these actions (not possible when following or unfollowing), select multiple users with the check boxes or by dragging and dropping a box over them and then select the action from the bottom navigation bar.

ug selecting

Find more relevant information about your community by clicking on each user: the last time the user Tweeted, the account age, the date you started following the user, the date the user started following you and the date SocialBro last synchronized data about the user.

ug user detail

Go to the next section – How to follow and unfollow users in “follow mode”“

How to follow and unfollow people the right way using SocialBro

Since Twitter introduced changes to prevent spam and improve the user experience, it became important to find ways to easily follow and unfollow multiple people at a time to help you save time, without breaking Twitter’s rules. SocialBro’s Follow Mode enables you to quickly browse and review Twitter users, then select those you wish to follow or unfollow. The Follow Mode tool brings benefit to your business, encouraging you to strategically follow users, resulting in a higher quality Twitter community which in turn will increase your potential reach.

How to follow or unfollow users

This first example will show you how to use Follow Mode to review and follow some of your new followers.

1) SocialBro displays your new followers on your dashboard, to view these users select the widget.

ug new users widget

2) To see your new followers for a larger time span, use the calendar on the top right of your screen e.g. to see who has followed you this week. This means you do not need to check your new followers every day and will not lose track of them.

ug last week

3) Use the filters to the left of your screen to display the users who you should be following back e.g. those who work in marketing and live in New York, those who are very influential working in your industry or those that have the potential to be turned into clients.

ug filter location

4) You can then browse through the users and view their profiles by holding your cursor over their Twitter handle.

ug description user

5) Select Follow Mode from the bottom navigation bar or hold down your shift key.

SocialBro follow mode

6) Your screen will then look like the one shown below. Click the profiles of the users you wish to follow back.

ug follow mode back

The same type of actions can be performed searching within the whole of Twitter, your competitor’s community, conversations etc.

Unfollowing users works in exactly the same way for example if you wanted to unfollow some of your inactive following:

1) Select the Inactive Users You Follow from your dashboard.

inactiveyoufollow1

2) Use the search and filters to find those you may wish to unfollow e.g. low influence, low number of followers etc.

ug low filters

3) You can hold your cursor over users’ Twitter handles to see a preview of their profile.

ug user description

4) Select Follow Mode from the bottom navigation bar or hold down your shift key.

ug follow mode

5) You can then click on individuals’ profiles to unfollow the desired users.

ug follw mode unfollow

Go to the next section – How to Use the Collaborators Tool

How to use the Collaborators Tool

SocialBro has created a Collaborators tool that allows you to control which of your clients or co-workers can have access to or edit your Twitter accounts.

Depending on your SocialBro plan, it is possible to add a finite number of collaborators to your account, which enables them to perform management actions based on roles you choose.

  • Professional users can add up to three collaborators to their SocialBro account at no extra cost.
  • Business users can add up to five collaborators to their SocialBro account at no extra cost.

Extra collaborators can be added to any SocialBro Pro plan (including Premium and Premium Plus) for a charge of $15 per person.

To add collaborators to your account:

1) Select the drop down menu next to your account name and click Manage.

ug manage collaborators

2) You will then see the following welcome page:

image

Select a name for your company or project and click “start collaborators”. This will form your SocialBro URL and once chosen it cannot be changed.

3) You will then be presented with a page showing your accounts, sources and collaborators. You will appear as a ‘Collaborator’ by default.

image

Shared Accounts

These are the Twitter accounts that you can manage with SocialBro.

Shared Sources

These are the sources that you currently analyze and manage.

Collaborators

These are the people who will be able to manage the accounts allocated to a specific team. You (the owner) count as a collaborator, so if your plan allows you to have 3 collaborators you count as one of them and will appear as one of the team members.

Once you’ve created your first team, it will appear as Team 1 on this page. In SocialBro, the term Team is used to describe the content, i.e. Twitter accounts and sources, that can be viewed or edited by that group of people. For example, if you were an agency managing four Twitter acounts (A, B, C, D), one team may have access to A, B, and C; whereas another may only access B and D.

4) To edit the name of your first team, select the edit icon from the top right and then change the name. You can also create a new team by selecting Add Team (shown above).

image

5) Once you have created your team, you can then select what content you want collaborators to be able to have access to, add more collaborators and control what they can see in SocialBro:

image

Use the tick boxes next to the names of the shared accounts and shared sources to select what you want this team to have access to.

To add collaborators, enter their email addresses in the collaborators section and use the drop down box to choose what level of access you want them to have:

Read Only

  • view/export reports
  • browse community

Management

  • everything from Read Only
  • follow, unfollow, block, add/remove to list, tag, edit notes
  • tweet, DM, retweet, favorite, unfavorite
  • add custom filters
  • request sync
  • request/remove reports

Admin

  • Everything from Management
  • Add accounts and sources

Owner

  • access/manage invoices and billing info
  • upgrade/downgrade/cancel
  • manage collaborators

You can edit your collaborators at any time by selecting “edit” next to their email addresses.

image

6) Once you have added Collaborators they will be sent an email invitation and will have to accept. They can then access SocialBro as a collaborator by logging into the subdomain provided by the team owner or by using the shortcut that appears in the account drop down menu. This means that you do not need to share your Twitter or SocialBro credentials with any members of your teams.

ug collaborators

 

7) You can then add more teams by selecting “add team” as shown earlier. You can add as many teams as you want to but the number of collaborators in each one cannot exceed the number allowed in your plan. Once you have invited your maximum amount of collaborators you will not be able to invite new ones, only add existing ones to different teams. Members can be in multiple teams and those that are will be able to view all of their shared resources (accounts and sources) from all teams in their account.

Go to the next section – Find new people

Find new people: Search All Twitter or Twitter Search

Finding new Twitter users or even potential customers is made easy with SocialBro, thanks to the Discover Twitter Users tool, which allows you to search for users based on specific characteristics and filter by name, bio, location, and so on. It is also possible to add a Twitter search as a new source, to search for users Tweeting about something specific, e.g. a particular hashtags or URL.

1. Select Discover Twitter Users from the Target drop down menu.

ug target new users

2. Click to open the advanced filters.

ug advanced search tab

You can then use specific search criteria or apply any filters to find desirable users.

Click the search bar to be able to search by bio or location.

ug bio search

  • Filter by language
  • Search by verified and non-verified users
  • Search profiles with customized avatars or with the default avatar
  • Search accounts with URL or no URL
  • Search according to Gender
  • Search according to Country
  • Filter by number of followers and friends
  • Filter by number of lists
  • Filter by followers/friends ratio
  • Filter by account age
  • Filter by number of tweets per day
  • Filter by time since last tweet

You will then be presented with the users who match these criteria and can control which order you view them in using the button below:

ug sort by

From here you can then send users a Direct Message, follow users, add them to a list, edit tags or notes and create an individual Best Time To Tweet report using the buttons shown below.

ug all criteria options

To perform some of these actions for multiple users, drag and drop a box over them and select the options from the bottom of the page. This is useful for adding users to lists, creating a best time to tweet report for a select group of people, adding users to your whitelist etc.

ug selected

Twitter Search lets you search the tweets that people are posting in real time e.g. for keywords, hashtags and URLs. Just click on Twitter Search in the tools section.

twitter search target

Then enter the name of your hashtag, the keyword or URL to locate the users who have Tweeted it within the last 36 hours. From here you can follow or Tweet the users, monitor the search’s evolution e.g. to see how many people tweet it each day or find out more information about it.

ug monitor search

Go to the next section – SocialBro alerts you when you try to follow someone you have recently unfollowed

SocialBro alerts you when you try to follow someone you have previously unfollowed

The following icon will appear under a users’ avatar on SocialBro when you unfollow them or when you follow someone who you have already unfollowed.

ug alert icon

In order to let SocialBro recognize the previous relationship between you and each member of your community, and thus activate the alert, the follow or unfollow must be identified in a previous synchronization. SocialBro will alert you even if you have followed or unfollowed a person on twitter.com or in any other application.

For example, today I followed five people through Tweetdeck and tomorrow I synchronize my account on SocialBro. These five people will appear as my new friends on SocialBro. A few days later, if I unfollow these people on SocialBro, the alert icon will immediately appear. If I unfollow them through Tweetdeck or another app, the icon will appear only after the next synchronization.

Go to the next section – How to Use the mention helper tool

Rule Builder: create rules to perform Twitter management functions

Twitter automation is risky but we have an effective solution for performing automated management functions without coming across as a social robot. The key? SocialBro’s Rule Builder tool. Not only can this tool save you time in performing your daily management tasks, the different rules you’re able to create aim to enhance your interaction with key followers within your community and build and strengthen relationships with users that matter.

Using Rule Builder you can specify actions you wish to perform according to a set criteria. For example by automatically adding a new follower to a list based on location or information included in the users bio, businesses can work towards building a relationship with those users.

Rules Builder can also be used to increase responsiveness to interactions, say sending a tweet to welcome new followers and now you’re able to define alternative texts that are sent out at random so you don’t continue to send the same ‘Welcome Tweet’ out to multiple users.

Here are some examples of different rules:

  • When someone with X criteria follows you, DM/Tweet thanks for following.
  • When someone with X criteria (location, language, influence, bio) follows you, add them to a list.
  • When someone mentions you add tag to remember to answer them.
  • When someone adds me to a Twitter list, tag them as a supporter.

 

How to use Rule Builder:

1. Select Rule Builder from the engagement section on your top navigation bar.

ug rule builder

2. Select an action that the user has to perform in order to qualify for your rule (that you will respond to). For example to perform an action when a user follows you, select ‘Follows me’ and then click ‘Next step’. If you already have existing rules, you will need to first click Create Rule on the top right of the Rule Builder screen.

ug create rule

3. The next step asks you to select the criteria you want the user to match in order for you to perform an action. For example, you can specify that you want a user to be influential and having marketing in their bio:



4. Then you select the action(s) you wish to be performed on your behalf. For example, if those users you have targeted follow you, you can have them automatically tagged as ‘Influential’, or add to a specific list. If you’d like to send a Direct Message or mention them in a Tweet, select ‘Add Alternative Text’ to create multiple messages to be sent at random, to avoid sending out the same Tweets or Direct Messages to users.



Additionally you can delay your action (to avoid seeming automated) by selecting a time delay. You’re also able to receive an email notification when an action is performed in which case we have to add the email address.



5. Once you have finalized all the actions you’d like to perform for this particular rule select ‘Apply this rule’.

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