Any professional Twitter user knows and understands that followers are supporters of your business and potential customers or clients. They therefore have to be looked after in return for their support. SocialBro has different CRM features that can help you to look after your followers in a number of ways.
The first of these is the ability to classify your community with tags.
The basis of tags is the same as lists however, Twitter only allows you to have up to 1000 lists with no more than 5000 people per list. If you had a large Twitter community that you wished to classify e.g. by location and profession or by location and type of customer, you would run out of lists or have too many people to fit in one. Tags could be used to classify customers according to location or type of product purchased e.g. trial, basic, professional etc so that you could easily locate and contact relevant customers in the future.
To classify followers by location and influence for example users from London with a high influence (e.g. to target them with content):
1) Select “followers” from the community stats panel.
2) Use the filters and search options to find the required users.
3) You can then apply more search filters if desired. If you wish to add the tag to all returned users select “all criteria” from the bottom navigation bar and then “add tags to all”. Alternatively, browse through the search results and select individual users or drag a box over a group of users (Tip: if your search returns a large amount of users you can go to; settings, general and page size to view more users per page). Then select ‘add tag’ from the bottom of the page as shown below.
4) Choose a name for your tag and select save changes.
5) Your tag can then be viewed in the left hand side navigation bar as pictured below.
6) Your tag now acts as a shortcut for finding your influential followers from london, just click on the tag.
7) To add tags or edit tags for individual users just select “More” from a user’s profile and then “edit tags” where you will be able to add multiple tags or delete old ones.
Tags can be very useful for professional users when it comes to managing your relationship with customers on Twitter in a personalised way and for organising your Twitter community more efficiently. For example by classifying customers you can target them with the right material and offers. Tags can also be used for noting people you follow who might be useful to your business e.g. Bloggers.