The Dashboard

Your Dashboard

To view your dashboard for one of your own accounts, select one from the “my accounts” section of your home page or the drop down accounts menu (all management functions you perform will then be done from this account).

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You will then be presented with your dashboard which starts with the panel pictured below.

Manually sync your account and change the time span of your widgets

Above the community stats panel you have the option to manually sync your account using the refresh button, to view the latest data possible e.g. on new followers etc (we automatically sync your account every 24 hours).

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To the left of this you have the option to change the time span the data displayed in the widgets is based on. For example the information is automatically based on the latest update but you could change this to see information for the past week or month etc.

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The evolution of your community

With SocialBro, you can easily visualize the growth of your Twitter community after each update.

The top panel “Community Stats” shows you the evolution of your Twitter community.

If you have just registered in SocialBro, you won’t find the history of your account, because the application can only store the data from the time of registration. You will always see the history from the day you registered to the present day.

In the “Community stats” panel you will see the growth in the number of:

-Community

-Followers

- Friends

- Tweets

- Lists

In addition to seeing the evolution of your followers, friends and tweets at the same time, you can also select each one individually.

In orange you can see your Followers Forecast, which is an estimation of the evolution of your community in the near future.

If you want to see the growth over a given period of time, just drag and drop a box over the area you want to analyze. Pass the mouse over any part of the chart to get accurate information by date.

To return to the original graph click on Reset Zoom.

Influence Stats

On the dashboard you can also view your influence score according to Kred. You can click the “Evolution” button to visualize a chart with your influence evolution, where you’ll find the growth of your Kred score. You can switch between influence and outreach to view the growth of either of these or both at the same time.

Widgets

Remaining on the SocialBro Dashboard and looking at the panels below the tools menu, you will find many widgets which show a summary of the new data after each sync: the new followers, new friends, etc. As mentioned before you can change the time span e.g. to see activity for the past week or month, using the “period” drop down box above the global stats panel.

In each widget, you will see a sample of the users avatars. In addition to exploring each widget by clicking explore, you can share the information you find in each widget.

Tip: You can also create your own widgets to easily monitor those members of your community who are most important to you e.g. influential people working in marketing, members of your community who are bloggers etc. To do this just perform any search using the filters and advanced search options and select the “save filter” button (underneath the filters) and select “show on dashboard”.

Tag clouds

At the bottom of the Dashboard, you will find two tag clouds: your friends’ bios tag cloud and your followers’ bios tag cloud. You can browse through the tag clouds by clicking on the tags to see all of the users who have used that word in their bio, or share them with your community.

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Tools

You can access any of the SocialBro Pro tools via the top navigational bar (previously we had a toolbar). The tools section has been divided into Analytics, Engagement and Target.

Analytics

These tools have been created to help you analyze your Twitter communities and those belonging to third parties.

Community insights

Thanks to this tool, you can view detailed statistics about your Twitter community: which languages your followers use, their time zones, etc. (Have a look at the section Analyzing Your Community to get more information about this tool).

The Best Time to Tweet

This tool shows you a heat chart with the days of the week and the specific time that your followers are online, as well as other charts and different tag clouds. In the section Analyzing Your Community you can see more information about this tool. Take a look to see how to get multiple reports.

Tweet Analytics

The “Tweet Analytics” tool allows you to analyze the impact of the content you post on Twitter. You can see how successful each tweet you send has been in terms of retweets, replies and favourites. You can also directly reply to users, including the ability to reply to multiple users at once, see how many clicks your Bitly links have received and view your potential reach for each tweet.

Real-time Analytics

With the Real-time Analytics for Twitter you can visualize who is currently on-line, the total number of followers of the on-line users, the number of on-line users per second, the top languages of these users and also the apps and clients most used. How can real-time analytics for Twitter be useful for you?

Accounts Comparison

With this tool you can compare stats about your account (or any account you have added as a source) with up to 2 other accounts on the same charts! This is useful when it comes to making decisions about your Twitter marketing strategy and analyzing how you are performing in Twitter compared to others.

Benchmark

Want to find out how you are performing in Twitter compared to others? Now with SocialBro you can compare the growth of your Twitter account against your industry peers (with Twitter accounts of a similar age, size and industry to your own).

Followers Retention/ churn

This tool allows you to monitor the success of campaigns you run by clearly displaying how many users follow you in each week and how many remain, unfollow you and engage with you in the following weeks.

Engagement

These tools have been created to help you engage with your community.

Direct Message Campaigns

Segment and target a specific criteria of your followers with a direct message! SocialBro’s new tool Twitter DM Campaigns allows you to filter amongst your followers and send out personalized DMs to those selected e.g. to invite them to an event or webinar, contact competition winners or create PR opportunities.

Mention helper

Easily add multiple users to a tweet e.g. to thank them or create a #FollowFriday tweet.

The Best Time to Tweet

This tool shows you a heat chart with the days of the week and the specific time that your followers are online, as well as other charts and different tag clouds. In the section Analyzing Your Community you can see more information about this tool. Take a look at how to get multiple reports.

Latest Interactions

With this tool you can visualize all your interaction tweets, the tweets of those who have mentioned you and also those who you have mentioned in your tweets.

Rule Builder

The Rule Builder tool allows you to automate some of your Twitter actions to increase engagement e.g. by adding specific users to Twitter lists or tweeting certain new followers.

Target

Here you can find Twitter users to target and add any sources to analyze.

Discover Twitter Users – Find new people on Twitter

SocialBro allows you to search Twitter without leaving the application. You can refine your search by using different filters (on the left of the interface) and search by, for example, verified accounts, profiles with a URL, time zones, etc. In the “Searches and filters” section you will see more information about these features.

Analyze your competitors / Monitor a hashtag / Analyze your lists /Import Users

Please go to the section: Analyzing your Competitors / Sources

Convert emails into Profiles

Use this tool to instantly locate your email contacts in Twitter to improve your relationships and increase business possibilities.

Geolocated Search

SocialBro’s Geolocated search tool enables you to find Twitter users nearby tweeting a word or about a topic, useful for targeting!

Discover Retweeters

View all of the users who have retweeted a tweet allowing you to find out who has an interest in your business or campaign.

Go to the next section - Exploring your account

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Exploring your account

In SocialBro, you have Twitter accounts and Twitter sources. Twitter accounts are those you have the username and password for (i.e. belonging to you yourself, your company or your clients) and you can perform actions from these accounts such as follow, unfollow etc.

If you want to explore any area of your account (or a source you have added) , ie, see your followers, friends, new followers, people you influence etc. it’s possible to do it via the dashboard.

The picture below shows the accounts drop down menu, from here (or your home page) you can select which account you wish to perform management functions from. You can change this via the accounts menu or the home page at any time.

The next drop down menu “source” allows you to select which of your sources you wish to browse e.g. if you want to follow users from a list or see which of your competitor’s followers do not follow you.

The third drop down menu “At” allows you to view the dashboard for your account or source or access any of the tools for your account such as the Best time to tweet report, Tweet analytics or Rule Builder.

Your Dashboard gives you important information about your community or source such as:

- Your community evolution

- People you follow

- Followers

You also have a number of widgets showing you:

- My influencers: People I have mentioned or RT’ed. (Sorted by the number of followers)

- I Influence: People who have mention or RT’ed me. (Sorted by the number of followers)

- New Followers: New Followers since last sync. (Sorted by the number of followers)

- Recent Unfollows: Recent unfollows since last sync. (Sorted by the number of followers)

- Not following you back: Users that you follow but they don’t follow you back.

- You aren’t following back: User who are following you but you aren’t following back.

- “Low follow ratio” users you follow: Users that you follow and that follow more many users than their number of followers

“Low follow ratio” followers: Followers that follow more many users than their number of followers

Go to the next section – Searches and Filters

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How to filter using the calendar

Your SocialBro dashboard presents you with information about your Twitter community compared to the last synchronisation. There may however be a time when you want to see something about your community from the last week or the last month for example:

  • To see how many followers/unfollows you received when evaluating the success of a campaign
  • When you have been away on a holiday and need to check the activity of your Twitter community during that time
  • When you have very busy days and are unable to reply to users that mention and retweet you in real time. You will have to look back and make sure you do not loose track of those people you should be connecting with.

This can be done using the calendar.

1. On the dashboard select which part of your community you wish to see, as an example we will use “new followers”, click on the title of the widget.

2. If you look in the top right corner of the search results you will see it says “last update”. If you click on it a calendar will open where you can filter your results based on date.

3. You can either click on a date or use the drop down box to select an option:

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4. Your search results will now be filtered according to date. You can also use the filters on the left to filter using another criteria e.g. location.

Go to the next section – Advanced Syntax

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Advanced Search Syntax to discover new Twitter users

In SocialBro, the Advanced Search Syntax can be very useful and powerful to search with multiple criteria. In the search box in the left navigational bar, you can combine your search in different ways. For example, if you are searching your community for people who are from Boston and London and have Marketing or Social in their bio, you will type the following into the search bar:

location:boston+london bio:marketing+social

*Ensure words are written in lower case.

The guidelines for performing a user search with Advanced Syntax are:

  • All characters without spaces 
  • Two words with no punctuation eg. marketing+social (a Twitter Search seeks both words in a users bio).
  • The sign + means “OR”
  • The sign – means “NOT”
  • Double quotations searches for an exact phrase, eg. “social media”.
  • For Name searches write: name:_____
  • For Bio searches write: bio:_____
  • For Location searches write: location:_____

Please note: All words must be in lower case

If you’re searching by name, bio or location you can also use the filter menu. However, there is a feature that is not on this menu that is to search for a URL. If you want to find all the people in your community who use their LinkedIn profile in their Twitter bio write: url:linkedin. Or their Facebook profile: url:facebook.

[UPDATE] We’ve added two more filters: by language and by time zone.

Would you like to know which of your followers have twitter.com configured in English and in Spanish? In the search box write “lang:en + lang:es”. For the languages, you must use the “ISO 2 Letter Language Codes”: ‘es’:’Spanish’, ‘de’:’German’, ‘ja’:’Japanese’, ‘ko’:’Korean’, tr’:’Turkish’, ‘pt’:’Portuguese’,  ’ru’:’Russian’, ‘en’:’English’, ‘it’:’Italian’, ‘fr’:’French’, ‘id’:’Indonesian’, ‘nl’:’Dutch’.

To search by different time zones, use the same rule: “timezone:madrid + timezone:london”.

Go to the next section – Managing your community

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Managing your community

With SocialBro you can carry out actions that you usually do within Twitter, such as:

- Follow, Unfollow, Block

- Reply and DM

- Add to lists

To follow or unfollow a user, hold your cursor over their profile to see the option:

Or try out our new “Follow mode” accessible from the bottom navigation bar, to follow/ unfollow users quickly.

The following actions can be performed via the “more” button on a user’s profile:

To mass perform these actions (not possible when following or unfollowing), select multiple users with the check boxes or by dragging and dropping a box over them and then select the action from the bottom navigation bar.

With SocialBro you also can find out more relevant information about your community by clicking on each user: the last time the user tweeted, the account age, the date you started following the user, the date the user started following you and the date SocialBro synchronized the user.

Go to the next section – How to follow and unfollow users in “follow mode”“

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How to follow and unfollow people the right way using SocialBro

Unfortunately since Twitter’s changes were introduced (to prevent spam and improve the user experience for all) we have had to remove the ability to drag and drop a box over multiple users to follow or unfollow them. We have however worked hard to find a way to help you abide by Twitter’s rules whilst still saving some time compared to following users from Twitter itself.

Business users have said that they don’t have the time to look through all of their new followers on Twitter and decide who to follow back, for large accounts this could take up a lot of valuable time needed for other activities. That’s why we have created “Follow Mode”, which enables you to quickly browse through and review users and then select those you wish to follow or unfollow.

We believe that this tool brings your business added benefits as it encourages you to follow users more strategically and as a result you will end up with a higher quality Twitter community which in turn leads to an increase in your potential reach and ultimately potential customers.

How to follow or unfollow users

This first example will show you how to use Follow Mode to review and follow some of your new followers.

1) SocialBro displays your new followers on your dashboard, to view these users select the widget.

2) To see your new followers for a larger time span, use the calendar on the top right of your screen e.g. to see who has followed you this week. This means you do not need to check your new followers every day and will not lose track of them.

3) Use the filters to the left of your screen to display the users who you should be following back e.g. those who work in marketing and live in New York, those who are very influential working in your industry or those that have the potential to be turned into clients.

4) You can then browse through the users and view their profiles by holding your cursor over their Twitter handle.

5) Select “Follow Mode” from the bottom navigation bar or hold down your shift key.

6) Your screen will then look like the one shown below. Click the profiles of the users you wish to follow back.

The same type of actions can be performed searching within the whole of Twitter, your competitor’s community, conversations etc.

Unfollowing users works in exactly the same way for example if you wanted to unfollow some of your inactive following:

1) Select the “Inactive users you follow” from your dashboard.

2) Use the search and filters to find those you may wish to unfollow e.g. low influence, low number of followers etc.

3) You can hold your cursor over users’ Twitter handles to see a preview of their profile.

4) Select Follow Mode from the bottom navigation bar or hold down your shift key

5) You can then click on individuals’ profiles to unfollow the desired users.

Go to the next section – How to Use the Collaborators Tool

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How to use the Collaborators Tool

SocialBro has created a Collaborators tool that allows you to control which of your clients or coworkers can have access to or edit your Twitter accounts.

Depending on which plan you are using you can add a set number of collaborators to your SocialBro account:

  • Professional users can add up to 3 collaborators to their SocialBro account at no extra cost.
  • Business users can add up to 5 collaborators to their SocialBro account at no extra cost.

Extra collaborators can be added to any SocialBro Pro plan (including Premium and Premium Plus) for a charge of $15 per person.

To add collaborators to your account:

1) Select the drop down menu next to your account name and click “manage”.

2) You will then see the following welcome page:

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Select a name for your company or project and click “start collaborators”. This will form your SocialBro URL and once chosen it cannot be changed.

3) You will then be presented with a page showing your accounts, sources and collaborators. You will appear as a Collaborator by default.

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Shared Accounts

These are the Twitter accounts that you can manage with SocialBro and can now allow coworkers or clients to have access to.

Shared Sources

These are the sources that you currently analyze and manage, which can also now be shared with coworkers and clients.

Collaborators

These are the people who will be able to manage the accounts allocated to a specific team. You (the owner) count as a collaborator, so if your plan allows you to have 3 collaborators you count as one of them and will appear as one of the team members.

The first page you see is your first “team” and is named “Team 1”

The term “team” in SocialBro is used to describe the content i.e. the Twitter accounts and sources that can be viewed/edited. For example if you are an agency with multiple Twitter accounts, team one may be able to view Twitter accounts a, b and c. Team 2 may be able to view Twitter accounts d and e and so on.

4) To edit the name of your first team, select the edit icon from the top right and then change the name. You can also create a new team by selecting “add team” (shown above).

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5) Once you have created your team and named it you can then select what content you want collaborators to be able to have access to, add collaborators and control what they can see:

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Use the tick boxes next to the names of the shared accounts and shared sources to select what you want this team to have access to.

To add collaborators, enter their email addresses in the collaborators section and use the drop down box to choose what level of access you want them to have:

Read Only

  • view/export reports
  • browse community

Management

  • everything from Read Only
  • follow, unfollow, block, add/remove to list, tag, edit notes
  • tweet, DM, retweet, favorite, unfavorite
  • add custom filters
  • request sync
  • request/remove reports

Admin

  • Everything from Management
  • Add accounts and sources

Owner

  • access/manage invoices and billing info
  • upgrade/downgrade/cancel
  • manage collaborators

You can edit your collaborators at any time by selecting “edit” next to their email addresses.

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6) Once you have added Collaborators they will be sent an email invitation and will have to accept. They can then access SocialBro as a collaborator by logging into the subdomain provided by the team owner or by using the shortcut that appears in the account drop down menu. This means that you do not need to share your Twitter or SocialBro credentials with any members of your teams.

7) You can then add more teams by selecting “add team” as shown earlier. You can add as many teams as you want to but the number of collaborators in each one cannot exceed the number allowed in your plan. Once you have invited your maximum amount of collaborators you will not be able to invite new ones, only add existing ones to different teams. Members can be in multiple teams and those that are will be able to view all of their shared resources (accounts and sources) from all teams in their account.

Go to the next section – Find new people

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Find new people: Search All Twitter or Twitter Search

Finding new people or potential customers is really easy with SocialBro. To do this you can use the “Discover Twitter users tool”, to look for users with a specific characteristic or add a “Twitter Search” as a new source to search for users tweeting about something e.g. a hashtag or URL.

The Discover Twitter users tool lets you search for active Twitter users and filter them by name, bio, location, etc.

1. Select “discover Twitter users” from the “Target” drop down menu.

2. Click to open the advanced filters

You can then use specific search criteria or apply any filters to find desirable users.

Click the search bar to be able to search by bio or location.

Filter by language

Search by verified and non-verified users

Search profiles with customized avatars or with the default avatar

Search accounts with URL or no URL

Search according to Gender

Search according to Country

Filter by number of followers and friends

Filter by number of lists

Filter by followers/friends ratio

Filter by account age

Filter by number of tweets per day

Filter by time since last tweet

You will then be presented with the users who match these criteria and can control which order you view them in using the button below:

From here you can then send users a direct message, follow users, add them to a list, edit tags or notes and create an individual best time to tweet report using the buttons shown below.

To perform some of these actions for multiple users, drag and drop a box over them and select the options from the bottom of the page. This is useful for adding users to lists, creating a best time to tweet report for a select group of people, adding users to your whitelist etc.

Twitter Search” lets you search the tweets that people are posting in real time e.g. for keywords, hashtags and URLs. Just click on “Twitter search” in the tools section.

Then enter the name of your hashtag, the keyword or URL to locate the users who have tweeted it within the last 36 hours. From here you can follow or tweet the users, monitor the search’s evolution e.g. to see how many people tweet it each day or find out more information about it.

Go to the next section – SocialBro alerts you when you try to follow someone you have recently unfollowed

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SocialBro alerts you when you try to follow someone you have previously unfollowed

The following icon will appear under a users’ avatar on SocialBro when you unfollow them or when you follow someone who you have already unfollowed.

In order to let SocialBro recognize the previous relationship between you and each member of your community, and thus activate the alert, the follow or unfollow must be identified in a previous synchronization. SocialBro will alert you even if you have followed or unfollowed a person on twitter.com or in any other application.

For example, today I follow five people through Tweetdeck and tomorrow I synchronize my account on SocialBro. These five people will appear as my new friends on SocialBro. A few days later, if I unfollow these people on SocialBro, the alert icon will immediately appear. If I unfollow them through Tweetdeck or another app, the icon will appear only after the next synchronization.

This is a simple feature which avoids the uncomfortable situation of following someone who you have previously unfollowed.

Go to the next section – How to Use the mention helper tool

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Rule Builder: create rules to perform Twitter management functions

Twitter automation is risky but we have an effective solution for performing automated management functions without coming across as a social robot. The key? SocialBro’s Rule Builder tool. Not only can this tool save you time in performing your daily management tasks, the different rules you’re able to create aim to enhance your interaction with key followers within your community and build and strengthen relationships with users that matter.

Using Rule builder you can specify actions you wish to perform according to a set criteria. For example by automatically adding a new follower to a list based on location or information included in the users bio, businesses can work towards building a relationship with those users.

Rules Builder can also be used to increase responsiveness to interactions, say sending a tweet to welcome new followers and now you’re able to define alternative texts that are sent out at random so you don’t continue to send the same ‘welcome tweet’ out to multiple users.

Here are some examples of different rules:

When someone with X criteria follows you, DM/Tweet thanks for following
When someone with X criteria (location, language, influence, bio) follows you, add them to a list
When someone mentions you add tag to remember to answer them
When someone adds me to a Twitter list, tag them as a supporter

 

How to use Rule Builder:

1. Select Rule Builder from the engagement section on your top navigation bar.

 

2. Select an action that the user has to perform in order to qualify for your rule (that you will respond to). For example to perform an action when a user follows you, select ‘Follows me’ and then click ‘Next step’. If you already have existing rules, you will need to first click “Create Rule” on the top right of the Rule Builder screen.

 

3. The next step asks you to select the criteria you want the user to match in order for you to perform an action. For example I can specify that I want the user to be influential and have marketing in their bio:

 

4. Then you select the action(s) you wish to be performed on your behalf, for example when these influential users who are interested in marketing follow me, I want to tag them as “Influential” or add the to a list. Tags are a useful within SocialBro, in that I know I have to review all the users with an influential tag to perhaps engage with them or follow back, once I have reviewed I can remove their tag. Or if you’ve added the user to a list, add it as a stream in Hootsuite to monitor the users’ interactions and find ways to join in the conversation and build a relationship with them.

If you’d like to ‘send a Direct Message’ or ‘Mention in a tweet” select ‘Add alternative text’ to create multiple messages to be sent at random to avoid sending out the same tweets or Direct Messages to users.

 

Additionally you can delay your action (to avoid seeming automated) by selecting a time delay. You’re also able to receive an email notification when an action is performed in which case we have to add the email address.

 

5. Once you have finalised all the actions you’d like to perform for this particular rule select ‘Apply this rule’.

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